Does the Consumer Insights Agent agent replace hiring a Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM)?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.

What can't the Consumer Insights Agent agent do?

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.

Which role is this agent based on?

Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM) at PepsiCo, Purchase, NY — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Consumer Insights Agentdemo

Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM) AI Agent for PepsiCo

Keeps the Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM) role moving from day one — and hands a running start to whoever you hire.

An always-on Consumer Insights Agent that covers the Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM) role at PepsiCo: it turns Tastewise's consumer, social, and menu intelligence into decision-ready answers on demand — no fielding time, no backlog, no stale data.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Consumer Insights Agent is a Gerento AI agent specified against PepsiCo's open Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM) role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM) seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM) responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Lead overall content development and editorial calendar for the CEO, Latin America Foods and the Global Chief Strategy and Transformation Officer, with a primary focus on LinkedIn.	Generates and pressure-tests product concepts against live demand signals, ranking the pipeline by predicted consumer pull and whitespace fit.
Support the development of executive-level messaging, talking points, speeches, and briefing materials for external engagements across LATAM and Strategy and Transformation.	Generates and pressure-tests product concepts against live demand signals, ranking the pipeline by predicted consumer pull and whitespace fit.
Support the communications team during high-visibility moments, including global conferences, media interviews, panels, CEO-level convenings, and strategic partnerships.	Pulls the relevant consumer and market signal on demand and turns it into a sized, sourced answer in seconds.
Translate complex topics into clear, compelling executive communications that enable leaders to communicate with confidence and authority.	Pulls the relevant consumer and market signal on demand and turns it into a sized, sourced answer in seconds.
Lead development of foundational narratives, message frameworks, and executive points of view that can be reused and adapted over time.	Generates and pressure-tests product concepts against live demand signals, ranking the pipeline by predicted consumer pull and whitespace fit.
Identify proactive storytelling opportunities that advance PepsiCo’s Strategy and Transformation narrative while managing reputational and messaging risk.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies.
Sit in the room to read stakeholder politics and broker a contested decision.
Carry accountability for the recommendation — a person still owns the call.

Overview

This role provides executive communications leadership in support of the EVP of Strategy and Transformation and the CEO of Latin America Foods, with a primary focus on Strategy and Transformation (S&T) and Latin America Foods (LATAM). The position is responsible for shaping, coordinating, and activating executive visibility efforts, particularly across social and digital channels, while supporting a more centralized and consistent approach to executive social media and external engagement for senior S&T and LATAM leaders.

Working in close partnership with Global External Communications, S&T Communications, and LATAM Communications, this role helps develop and deploy clear, aligned, and high-impact narratives across executive social platforms, thought leadership opportunities, external engagements, and priority business initiatives. The role supports end-to-end executive content development, applying sound judgment around narrative risk, reputational considerations, and stakeholder alignment to ensure all visibility efforts are strategic, consistent, and reputationally responsible.

This position plays a key role in connecting executive storytelling to broader enterprise priorities, ensuring messaging reflects business strategy, transformation priorities, and regional context. The role reports to the Senior Director, External Communications for Strategy and Transformation and operates within a highly collaborative, matrixed communications team.

Responsibilities

Lead overall content development and editorial calendar for the CEO, Latin America Foods and the Global Chief Strategy and Transformation Officer, with a primary focus on LinkedIn.
Support the development of executive-level messaging, talking points, speeches, and briefing materials for external engagements across LATAM and Strategy and Transformation.
Serve as a trusted content partner to senior leaders by anticipating questions, stress-testing language, and ensuring consistency across executive appearances.
Support the communications team during high-visibility moments, including global conferences, media interviews, panels, CEO-level convenings, and strategic partnerships.
Translate complex topics into clear, compelling executive communications that enable leaders to communicate with confidence and authority.
Provide communications support for Strategy and Transformation external storytelling, including partner announcements, executive visibility at technology and industry forums, and thought leadership related to AI, digital transformation, sustainability, and innovation.
Lead development of foundational narratives, message frameworks, and executive points of view that can be reused and adapted over time.
Identify proactive storytelling opportunities that advance PepsiCo’s Strategy and Transformation narrative while managing reputational and messaging risk.
Partner closely with LATAM communications teams to ensure alignment between global executive messaging and regional business priorities.
Coordinate with internal stakeholders across Strategy and Transformation, Corporate Affairs, Sustainability, and Data and Analytics to source insights and shape content.
Act as a connector between global strategy narratives and regional execution.

Compensation & Benefits

The expected compensation range for this position is between $93,500 - $156,450.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Required Qualifications

8–12+ years of experience in executive communications, external communications, or strategic content development, preferably within a global or matrixed organization.
Demonstrated experience supporting C-suite or senior executive leaders in high-visibility roles.
Exceptional writing and editing skills, with the ability to shift between strategic narrative development and precise executive messaging.
Strong judgment and ability to operate effectively in fast-moving, high-stakes environments.

Preferred Qualifications

Experience communicating complex technology and strategy topics, including digital transformation and artificial intelligence.
Native or proficient Spanish language capabilities in a business context, particularly for LATAM.

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement…

Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM) AI agent — frequently asked questions

Does the Consumer Insights Agent agent replace hiring a Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM)?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.
How long until the Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM) agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.
What can't the Consumer Insights Agent agent do?: Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM)?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Associate Manager, Communications & External Visibility (Strategy & Transformation & LATAM) at PepsiCo, Purchase, NY — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Consumer Insights Agent built for your team?

We'll tailor it to PepsiCo's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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