Does the Consumer Insights Agent agent replace hiring a Brand Marketing Analyst, Spreads?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.

How long until the Brand Marketing Analyst, Spreads agent is live?

About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.

What can't the Consumer Insights Agent agent do?

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Brand Marketing Analyst, Spreads?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Brand Marketing Analyst, Spreads at The J.M. Smucker Co., Orrville, OH — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Consumer Insights Agentdemo

Brand Marketing Analyst, Spreads AI Agent for The J.M. Smucker Co.

Keeps the Brand Marketing Analyst, Spreads role moving from day one — and hands a running start to whoever you hire.

An always-on Consumer Insights Agent that covers the Brand Marketing Analyst, Spreads role at The J.M. Smucker Co.: it turns Tastewise's consumer, social, and menu intelligence into decision-ready answers on demand — no fielding time, no backlog, no stale data.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

85% fit confidence

Consumer Insights Agent is a Gerento AI agent specified against The J.M. Smucker Co.'s open Brand Marketing Analyst, Spreads role. It goes live in 11 days, works 24/7, and covers 5 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 5
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Brand Marketing Analyst, Spreads seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Brand Marketing Analyst, Spreads responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Provides monthly reporting and key senior management reports (Consumption - Circana, eCommerce tools	Auto-compiles the recurring readouts and decks from always-fresh data, so the reporting tax disappears and the team works the decision instead.
Executes requested analyses, ad hoc reports, and provides the “story”, not just the data, to managers and team.	Drafts on-brief, trend-aligned campaign and content directions grounded in what your target audience is actually engaging with right now.
Manage coupon creation process, tracking, and analysis for the marketing team.	Pulls the relevant consumer and market signal on demand and turns it into a sized, sourced answer in seconds.
Provides support as appropriate.	Pulls the relevant consumer and market signal on demand and turns it into a sized, sourced answer in seconds.
Ensure data integrity and competitive products in Circana	Monitors the competitive set across retail, menu, and social around the clock and alerts you to launches, claims, and share shifts as they happen.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies.
Sit in the room to read stakeholder politics and broker a contested decision.
Carry accountability for the recommendation — a person still owns the call.

Your Opportunity as the Brand Marketing Analyst, Spreads

The J.M. Smucker Company has the largest portfolio of brands in Spreads, led by Jif , the #1 brand in Nut Butters and Smucker’s , the #1 brand in Jams, Jelly & Preserves. This role offers an opportunity to blend analytical rigor with creative brand storytelling— helping to drive strategic decisions that shape how these Spreads brands show up for consumers across channels and occasions

Location: Orrville, Corporate Offices

Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

In This Role You Will

Market Trend / Business Analysis

On a timely basis, evaluates data, business trends and proactively communicates insights that are driving competitive businesses.
Provides monthly reporting and key senior management reports (Consumption - Circana, eCommerce tools; Shipments; etc).
Executes requested analyses, ad hoc reports, and provides the “story”, not just the data, to managers and team.
Works cross-functionally to pull together insights from a variety of sources to develop a cohesive “story”.
Helps prepare Situation Assessment for annual planning by working with Brand Teams, Circana and Integrated Intelligence
Begins to develop knowledge of retailers and channels. Stays on top of consumer and industry trends, leverages marketplace learning to bring new ideas to brand team
Assist in cross-functional forecasting on a monthly basis.

Brand Initiative / New Item Support

Assist in brand management, specifically with new product launches, product life cycle changes, and execution of key initiatives with the marketing team.
Demonstrates flexibility and initiative in assisting supervisors and managers with miscellaneous projects as needed.

Coupon / Budget Management

Manage coupon creation process, tracking, and analysis for the marketing team.
Assists with budget management and identifies key issues.

Systems Implementation / Integration Lead

Represents the marketing team on database operational needs (Circana, Marketing Budget Tracking (MAP/Uptempo), coupon programs, Accolade, etc).  Provides support as appropriate.
Ensure data integrity and competitive products in Circana

Minimum Requirements

What we are looking for

Bachelor’s degree required (Marketing focused degree is preferred)
At least one internship of marketing experience working with Brands
Experience with Excel and PowerPoint (Pivot Tables, V-Lookups, and building presentation decks)
Experience with data analysis work; synthesizing data and making business recommendations

Additional skills and experience that we think would make someone successful in this role:

Detail-Oriented, strong communication skills, ability to multi-task
Insatiable curiosity – continually seek emerging trends and seek for relevant fit to brand.
Consumer first mindset with interest in understanding the why behind consumer behavior
Demonstrated interest in marketing/brand management career

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

Stay connected with us on LinkedIn®

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.

Brand Marketing Analyst, Spreads AI agent — frequently asked questions

Does the Consumer Insights Agent agent replace hiring a Brand Marketing Analyst, Spreads?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.
How long until the Brand Marketing Analyst, Spreads agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.
What can't the Consumer Insights Agent agent do?: Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Brand Marketing Analyst, Spreads?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Brand Marketing Analyst, Spreads at The J.M. Smucker Co., Orrville, OH — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Consumer Insights Agent built for your team?

We'll tailor it to The J.M. Smucker Co.'s data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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