Does the Category & RGM Agent agent replace hiring a Director, Amazon Commerce Marketing?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including retailer and buyer relationships and final pricing and trade-spend decisions.

How long until the Director, Amazon Commerce Marketing agent is live?

About 12 days from access to first output. Most of that is connecting the data sources it reads — Tastewise shopper & consumer intelligence, Retail measurement & POS data, Your sales, pricing & distribution data — and matching the formats your team already works from.

What can't the Category & RGM Agent agent do?

Sit across the table in the retailer negotiation or joint business planning. Own the buyer relationship and the trust built over years. Make the final pricing and trade-spend commitments. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise shopper & consumer intelligence, Retail measurement & POS data, Your sales, pricing & distribution data, Menu & channel trend data, Competitive assortment monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Director, Amazon Commerce Marketing?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Director, Amazon Commerce Marketing at The Campbell's Company, United States — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Category & RGM Agentdemo

Director, Amazon Commerce Marketing AI Agent for The Campbell's Company

Keeps the Director, Amazon Commerce Marketing role moving from day one — and hands a running start to whoever you hire.

A Category & Revenue-Growth Agent covering the Director, Amazon Commerce Marketing role at The Campbell's Company: it builds shopper- and data-backed category, assortment, and pricing narratives — ready for the retailer conversation.

Live in 12 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Category & RGM Agent is a Gerento AI agent specified against The Campbell's Company's open Director, Amazon Commerce Marketing role. It goes live in 12 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 12 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Director, Amazon Commerce Marketing seat is empty
The work is piling up and the role isn't filled yet.
Live in 12d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 12 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

12 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Director, Amazon Commerce Marketing responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Own the end‑to‑end Amazon commerce marketing strategy across the enterprise, aligned to business, brand, and category priorities	Builds category, assortment, and RGM narratives from shopper and market data — ready for the retailer conversation.
Lead Amazon Joint Business Planning (JBP), Quarterly Business Reviews (QBRs), and line reviews in close partnership with Sales leadership	Builds the shopper- and data-backed category narrative and quantifies the upside, ready for the retailer.
Translate enterprise omni‑commerce strategies into Amazon‑specific roadmaps that drive scale, speed, and measurable impact	Builds the shopper- and data-backed category narrative and quantifies the upside, ready for the retailer.
Drive Amazon topline sales, share growth, and digital penetration while ensuring profitable performance	Builds the shopper- and data-backed category narrative and quantifies the upside, ready for the retailer.
Partner with Sales and Category teams on assortment, pricing, promotional, and launch strategies	Builds category, assortment, and RGM narratives from shopper and market data — ready for the retailer conversation.
Identify and unlock growth opportunities across Amazon programs, innovations, and capabilities	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Sit across the table in the retailer negotiation or joint business planning.
Own the buyer relationship and the trust built over years.
Make the final pricing and trade-spend commitments.

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell’s offers unlimited sick time along with paid time off and holiday pay.
If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here…

Own and shape the enterprise Amazon Commerce Marketing strategy, driving profitable growth across sales, share, digital penetration, and shopper experience
Serve as an enterprise subject‑matter expert on Amazon, translating enterprise priorities into best‑in‑class execution
Build and scale Amazon‑specific omni‑commerce strategies that tightly integrate digital shelf, retail media, content, analytics, and sales execution
Influence outcomes across a highly matrixed organization to unlock sustainable growth

What You Will Do…

Own the end‑to‑end Amazon commerce marketing strategy across the enterprise, aligned to business, brand, and category priorities
Lead Amazon Joint Business Planning (JBP), Quarterly Business Reviews (QBRs), and line reviews in close partnership with Sales leadership
Translate enterprise omni‑commerce strategies into Amazon‑specific roadmaps that drive scale, speed, and measurable impact
Drive Amazon topline sales, share growth, and digital penetration while ensuring profitable performance
Partner with Sales and Category teams on assortment, pricing, promotional, and launch strategies
Identify and unlock growth opportunities across Amazon programs, innovations, and capabilities
Partner with Digital Shelf and Content teams to ensure content meets Amazon standards and algorithm requirements
Own Amazon retail media strategy in partnership with Omni Marketing and Media teams
Ensure media‑to‑shelf integration, aligning investments to conversion, incrementality, and share growth
Leverage Amazon Marketing Cloud and other data sources to inform optimization and measurement
Own Amazon performance reporting, insights, and scorecards across sales, media, and digital shelf KPIs
Translate data into clear insights and actionable recommendations for senior leadership and cross‑functional partners
Support Annual Operating Plan (AOP) planning, forecasting, and performance management for Amazon
Lead agency partners and external vendors supporting Amazon execution
Influence without authority across cross‑functional teams in a complex, matrixed environment

Who You Will Work With…

Sales and Customer Leadership teams
Category Management partners
Omni Marketing, Media, and Content teams
Digital Shelf and Analytics teams
Supply Chain and Finance partners
External agency partners and vendors supporting Amazon execution

What You Bring To The Table…

Bachelor’s degree required
8+ years of experience in eCommerce, omni‑commerce, or digital commerce roles with deep Amazon expertise
Proven experience leading Amazon strategy, Joint Business Planning, and customer relationships
Strong understanding of Amazon retail media, digital shelf, content, and analytics ecosystems
Demonstrated ability to lead cross‑functional initiatives and manage complexity
Strong analytical, strategic, and executive communication skills
Hands‑on experience with Amazon tools and data platforms (e.g., Vendor Central, Seller Central, Amazon Marketing Cloud)

It Would Be Great If You Have…

Advanced degree (MBA or equivalent)
Experience leading enterprise‑level Amazon transformation or scale initiatives
Background integrating retail media, digital shelf, and analytics into a single performance framework
Experience operating effectively in highly matrixed CPG or omni‑channel organizations
NOTE: Preference will be given to qualified candidates who can be in person at HQ 3 days per week in Camden, NJ

Compensation And Benefits

The target base salary range for this full-time, salaried position is between

$144,400-$198,600

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Director, Amazon Commerce Marketing AI agent — frequently asked questions

Does the Category & RGM Agent agent replace hiring a Director, Amazon Commerce Marketing?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including retailer and buyer relationships and final pricing and trade-spend decisions.
How long until the Director, Amazon Commerce Marketing agent is live?: About 12 days from access to first output. Most of that is connecting the data sources it reads — Tastewise shopper & consumer intelligence, Retail measurement & POS data, Your sales, pricing & distribution data — and matching the formats your team already works from.
What can't the Category & RGM Agent agent do?: Sit across the table in the retailer negotiation or joint business planning. Own the buyer relationship and the trust built over years. Make the final pricing and trade-spend commitments. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise shopper & consumer intelligence, Retail measurement & POS data, Your sales, pricing & distribution data, Menu & channel trend data, Competitive assortment monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Director, Amazon Commerce Marketing?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Director, Amazon Commerce Marketing at The Campbell's Company, United States — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Category & RGM Agent built for your team?

We'll tailor it to The Campbell's Company's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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