Does the Category & RGM Agent agent replace hiring a Director, Commerce Marketing - Grocery?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including retailer and buyer relationships and final pricing and trade-spend decisions.

How long until the Director, Commerce Marketing - Grocery agent is live?

About 12 days from access to first output. Most of that is connecting the data sources it reads — Tastewise shopper & consumer intelligence, Retail measurement & POS data, Your sales, pricing & distribution data — and matching the formats your team already works from.

What can't the Category & RGM Agent agent do?

Sit across the table in the retailer negotiation or joint business planning. Own the buyer relationship and the trust built over years. Make the final pricing and trade-spend commitments. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise shopper & consumer intelligence, Retail measurement & POS data, Your sales, pricing & distribution data, Menu & channel trend data, Competitive assortment monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Director, Commerce Marketing - Grocery?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Director, Commerce Marketing - Grocery at The Campbell's Company, United States — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Category & RGM Agentdemo

Director, Commerce Marketing - Grocery AI Agent for The Campbell's Company

Keeps the Director, Commerce Marketing - Grocery role moving from day one — and hands a running start to whoever you hire.

A Category & Revenue-Growth Agent covering the Director, Commerce Marketing - Grocery role at The Campbell's Company: it builds shopper- and data-backed category, assortment, and pricing narratives — ready for the retailer conversation.

Live in 12 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Category & RGM Agent is a Gerento AI agent specified against The Campbell's Company's open Director, Commerce Marketing - Grocery role. It goes live in 12 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 12 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Director, Commerce Marketing - Grocery seat is empty
The work is piling up and the role isn't filled yet.
Live in 12d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 12 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

12 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Director, Commerce Marketing - Grocery responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Lead strategic relationships with major omni‑channel retail partners, serving as the primary point of contact and trusted advisor	Builds the shopper- and data-backed category narrative and quantifies the upside, ready for the retailer.
Drive Joint Business Planning (JBP) grounded in customer insights, category leadership, and brand priorities	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Build and execute integrated commerce strategies connecting in‑store activation, digital shelf excellence, retail media, and shopper marketing	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Partner with omni marketing teams to deliver cohesive omni‑channel activation with a strong focus on digital commerce acceleration	Builds the shopper- and data-backed category narrative and quantifies the upside, ready for the retailer.
Collaborate with sales, brand, insights, and marketing teams to design and activate customer‑specific programs that drive incremental growth	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Analyze customer and category trends to identify growth opportunities and risks	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Sit across the table in the retailer negotiation or joint business planning.
Own the buyer relationship and the trust built over years.
Make the final pricing and trade-spend commitments.

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell’s offers unlimited sick time along with paid time off and holiday pay.
If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here...

Shape and accelerate the future of omni‑commerce for iconic Campbell’s brands across Grocery and Emerging Channels
Drive sustainable growth across in-store and online through modality format integration and marketing message cohesion at all shopper/consumer touchpoints
Build trust‑based, strategic customer partnerships that unlock joint value and long‑term growth
Influence internal strategy through deep customer insight, category leadership, and commercial expertise

What You Will Do…

Lead strategic relationships with major omni‑channel retail partners, serving as the primary point of contact and trusted advisor
Drive Joint Business Planning (JBP) grounded in customer insights, category leadership, and brand priorities
Build and execute integrated commerce strategies connecting in‑store activation, digital shelf excellence, retail media, and shopper marketing
Partner with omni marketing teams to deliver cohesive omni‑channel activation with a strong focus on digital commerce acceleration
Collaborate with sales, brand, insights, and marketing teams to design and activate customer‑specific programs that drive incremental growth
Analyze customer and category trends to identify growth opportunities and risks
Manage omni marketing investments to maximize ROI and align with Campbell’s overall commercial strategy
Partner closely with category management to deliver compelling insights and thought leadership to customers
Deliver annual revenue, profit, and share objectives across assigned customers
Lead, coach, and develop two direct reports and manage agency support resources

Who You Will Work With…

Major omni‑channel retail partners including Walmart, Target, Kroger, Amazon, and Instacart
Internal omni‑channel and digital commerce marketing teams
Brand marketing, insights, and category management partners
Cross‑functional sales and commercial leadership teams within a matrixed CPG environment
External agency partners supporting commerce, media, and shopper marketing initiatives

What You Bring To The Table...

8+ years of experience in e‑commerce or omni‑channel strategy with required customer‑facing experience
Proven success managing large retail or digital accounts with significant revenue responsibility
Strong analytical and financial acumen with the ability to translate data into actionable insights
Deep knowledge of omni‑channel retail dynamics and customer‑specific strategy development
Excellent communication, negotiation, and relationship‑building skills
Demonstrated ability to work cross‑functionally and influence in a matrixed CPG organization
Experience delivering revenue, profit, and share objectives

It would be great if you have…

Experience working with key Campbell’s retail partners (e.g., Walmart, Target, Kroger, Amazon, Instacart)
Expertise in retail media networks, digital shelf optimization, and e‑commerce merchandising
A track record of leading omni‑channel transformation initiatives
Passion for innovation and building the next generation of commerce capabilities
NOTE: Preference will be given to qualified candidates who live in the Cincinnati area.

Compensation And Benefits

The target base salary range for this full-time, salaried position is between

$144,400-$198,600

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Director, Commerce Marketing - Grocery AI agent — frequently asked questions

Does the Category & RGM Agent agent replace hiring a Director, Commerce Marketing - Grocery?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including retailer and buyer relationships and final pricing and trade-spend decisions.
How long until the Director, Commerce Marketing - Grocery agent is live?: About 12 days from access to first output. Most of that is connecting the data sources it reads — Tastewise shopper & consumer intelligence, Retail measurement & POS data, Your sales, pricing & distribution data — and matching the formats your team already works from.
What can't the Category & RGM Agent agent do?: Sit across the table in the retailer negotiation or joint business planning. Own the buyer relationship and the trust built over years. Make the final pricing and trade-spend commitments. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise shopper & consumer intelligence, Retail measurement & POS data, Your sales, pricing & distribution data, Menu & channel trend data, Competitive assortment monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Director, Commerce Marketing - Grocery?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Director, Commerce Marketing - Grocery at The Campbell's Company, United States — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Category & RGM Agent built for your team?

We'll tailor it to The Campbell's Company's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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