Does the Consumer Insights Agent agent replace hiring a Director, Innovation & Foresight Science?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.

How long until the Director, Innovation & Foresight Science agent is live?

About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.

What can't the Consumer Insights Agent agent do?

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Director, Innovation & Foresight Science?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Director, Innovation & Foresight Science at The Coca-Cola Company, Atlanta, GA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Consumer Insights Agentdemo

Director, Innovation & Foresight Science AI Agent for The Coca-Cola Company

Keeps the Director, Innovation & Foresight Science role moving from day one — and hands a running start to whoever you hire.

An always-on Consumer Insights Agent that covers the Director, Innovation & Foresight Science role at The Coca-Cola Company: it turns Tastewise's consumer, social, and menu intelligence into decision-ready answers on demand — no fielding time, no backlog, no stale data.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Consumer Insights Agent is a Gerento AI agent specified against The Coca-Cola Company's open Director, Innovation & Foresight Science role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Director, Innovation & Foresight Science seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Director, Innovation & Foresight Science responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Develop and integrate consumer science and foresight methodologies into Coca‑Cola’s innovation workflows, enhancing how ideas and opportunities are identified, sized, and prioritized.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Design frameworks for concept testing, bundle evaluation, and simulation tools that support faster and more confident innovation decisions.	Generates and pressure-tests product concepts against live demand signals, ranking the pipeline by predicted consumer pull and whitespace fit.
Create protocols for scanning cultural, behavioral, and technology trends, translating early signals into structured opportunity spaces.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Build architectures for predictive modeling and scenario simulation that inform portfolio decisions and adoption dynamics.	Pulls the relevant consumer and market signal on demand and turns it into a sized, sourced answer in seconds.
Define enablement tools, playbooks, and processes that make advanced methodologies usable for marketing innovation teams and local markets.	Generates and pressure-tests product concepts against live demand signals, ranking the pipeline by predicted consumer pull and whitespace fit.
Partner closely with insights, category leadership, and innovation hubs to integrate foresight principles into decision-making processes without assuming commercial execution accountability.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies.
Sit in the room to read stakeholder politics and broker a contested decision.
Carry accountability for the recommendation — a person still owns the call.

At The Coca‑Cola Company, we are committed to shaping the future of beverages and experiences through curiosity, technology, and human insight. Innovation is at the core of this journey—powered by world‑class science and evolving methodologies that help us anticipate consumer needs and reduce risk when testing new ideas.

As Director, Innovation & Foresight Science, you will play a pivotal role in advancing our global insights capability to enable evidence‑based decision-making for innovation across categories, platforms, and markets. This role brings together behavioral science, foresight analytics, and artificial intelligence to reimagine how we discover opportunities and validate solutions that matter. Your work will help Coca‑Cola identify emerging demand spaces, translate signals into actionable strategies, and build systematic tools that empower teams to make more confident choices about where and how we innovate.

This position requires expertise in future‑ready insights, advanced data methodologies, and the ability to translate complex science into actionable frameworks. In partnership with marketing innovation teams, R&D, analytics, and external collaborators, you will design protocols and enable the organization to deploy leading-edge approaches globally. Together, we’ll create scalable solutions that combine human understanding with AI technologies to unlock growth across short-, mid-, and long-term horizons.

What You’ll Do For Us

Develop and integrate consumer science and foresight methodologies into Coca‑Cola’s innovation workflows, enhancing how ideas and opportunities are identified, sized, and prioritized.
Design frameworks for concept testing, bundle evaluation, and simulation tools that support faster and more confident innovation decisions.
Pioneer responsible applications of AI and synthetic data approaches in partnership with Digital Technology Services (DTS) and analytics teams to complement traditional insight methods.
Create protocols for scanning cultural, behavioral, and technology trends, translating early signals into structured opportunity spaces.
Build architectures for predictive modeling and scenario simulation that inform portfolio decisions and adoption dynamics.
Define enablement tools, playbooks, and processes that make advanced methodologies usable for marketing innovation teams and local markets.
Partner closely with insights, category leadership, and innovation hubs to integrate foresight principles into decision-making processes without assuming commercial execution accountability.
Contribute to evolving workflows across Global Insights & Portfolio Management by introducing advanced technologies and process efficiencies.
Serve as a thought partner to innovation leadership, providing evidence-based insight systems that frame risk and opportunity clearly.
Foster a culture of digital fluency, experimentation, and analytics-driven thinking across innovation and marketing teams.

Requirements & Qualifications

Advanced degree preferred (MBA, MSc, PhD) in a relevant field such as marketing science, analytics, behavioral science, or technology; equivalent experience considered.
8+ years in consumer insights, foresight, analytics, or related areas with substantial experience in innovation-focused research.
Strong background in foresight methodologies, opportunity mapping, trend scanning, and early-signal detection.
Experience applying AI-driven research techniques, synthetic data approaches, and machine-supported workflows within a structured governance system.
Proficiency in predictive modeling, simulation techniques, and innovation testing frameworks for products, services, and ecosystems.
Ability to integrate multiple data streams—including cultural, consumer, and market—into comprehensive decision frameworks.
Skilled in creating standards, toolkits, and scalable models adapted for global and local deployment.
Demonstrated success translating technical concepts into actionable insights for senior-level business stakeholders.
Collaborative mindset with experience influencing decision-making in a matrix organization working across marketing, technology, and R&D teams.
Curiosity, adaptability, and systems-thinking with a focus on enabling and empowering innovation teams through rigorous insight approaches.

What We’ll Do For You

Provide an opportunity to shape how Coca‑Cola applies science-based insight to de-risk innovation and accelerate growth.
Offer access to advanced AI tools, foresight techniques, and technology partnerships to help redefine industry standards.
Enable you to influence global practices by designing research architectures that scale across diverse markets.
Empower you to be a catalyst for capability building in future-ready consumer insight and foresight science.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Human Insights, Influencing, Innovation, Market Trend Analysis, Predictive Modeling, Strategic Storytelling

Pay Range

United States of America: 169,000 USD - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s)

United States of America

City/Cities

Atlanta

Travel Required

00% - 25%

Relocation Provided

Job Posting End Date

June 3,…

Director, Innovation & Foresight Science AI agent — frequently asked questions

Does the Consumer Insights Agent agent replace hiring a Director, Innovation & Foresight Science?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.
How long until the Director, Innovation & Foresight Science agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.
What can't the Consumer Insights Agent agent do?: Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Director, Innovation & Foresight Science?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Director, Innovation & Foresight Science at The Coca-Cola Company, Atlanta, GA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Consumer Insights Agent built for your team?

We'll tailor it to The Coca-Cola Company's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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