Does the Consumer Insights Agent agent replace hiring a Director, Innovation Insights?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.

How long until the Director, Innovation Insights agent is live?

About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.

What can't the Consumer Insights Agent agent do?

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Director, Innovation Insights?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Director, Innovation Insights at Constellation Brands, Chicago, IL — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Consumer Insights Agentdemo

Director, Innovation Insights AI Agent for Constellation Brands

Keeps the Director, Innovation Insights role moving from day one — and hands a running start to whoever you hire.

An always-on Consumer Insights Agent that covers the Director, Innovation Insights role at Constellation Brands: it turns Tastewise's consumer, social, and menu intelligence into decision-ready answers on demand — no fielding time, no backlog, no stale data.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

85% fit confidence

Consumer Insights Agent is a Gerento AI agent specified against Constellation Brands's open Director, Innovation Insights role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 June 2026

Filling the gap until you hire — not replacing the person

Open today
The Director, Innovation Insights seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Director, Innovation Insights responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Drive Innovation insights to deliver actionable consumer insights that inspire and guide the development of new products and experiences.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Proactively identify and frame key consumer questions and strategies to unlock innovation whitespace and discovery of unmet consumer needs.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Oversee the development of learning plans and multi-faceted research initiatives to support innovation and pipeline development, ensuring insights are actionable and grounded in robust methodologies.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Champion a consumer-first mindset, ensuring that innovation strategy and pipeline development are rooted in deep consumer understanding.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Integrate various sources of insight (custom research, analytics, shopper, cultural, and trend data) to provide a holistic view and create “one version of the truth” for innovation decision-making.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Partner with Innovation and Brand teams to identify growth platforms and develop products that support brand strategy and long-term profitable growth.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies.
Sit in the room to read stakeholder politics and broker a contested decision.
Carry accountability for the recommendation — a person still owns the call.

Job Description

Position Summary

The Director, Innovation Insights is responsible for driving all innovation-focused consumer insights across our iconic brand portfolio. This role will set the consumer insights strategy for innovation, applying methodologies and frameworks to address complex business challenges and fuel the pipeline of breakthrough new products. The individual will collaborate closely with cross-functional partners, including Innovation, Brand, and other cross-functional partners to identify whitespace opportunities and unmet consumer needs. We seek a strategic partner, thought leader, and innovation advocate who will inspire and provoke the organization to action through deep consumer understanding.

Responsibilities

Drive Innovation insights to deliver actionable consumer insights that inspire and guide the development of new products and experiences.
Proactively identify and frame key consumer questions and strategies to unlock innovation whitespace and discovery of unmet consumer needs.
Oversee the development of learning plans and multi-faceted research initiatives to support innovation and pipeline development, ensuring insights are actionable and grounded in robust methodologies.
Champion a consumer-first mindset, ensuring that innovation strategy and pipeline development are rooted in deep consumer understanding.
Integrate various sources of insight (custom research, analytics, shopper, cultural, and trend data) to provide a holistic view and create “one version of the truth” for innovation decision-making.
Partner with Innovation and Brand teams to identify growth platforms and develop products that support brand strategy and long-term profitable growth.
Foster and participate in ideation/brainstorming sessions, and lead concept/proposition development, product and package testing, and optimization.
Collaborate with cross functional partners to assess pre-launch performance and provide actionable recommendations to the Innovation team.
Communicate insights and strategic recommendations clearly and persuasively to executive leadership and cross-functional teams.
Stay ahead of emerging trends, cultural shifts, and new methodologies to ensure Constellation Brands remains a leader in consumer-driven innovation.

Minimum Qualifications

Bachelor’s degree in a relevant field (marketing/business, psychology, sociology).
12+ years of consumer insights experience, with significant expertise in innovation insights and pipeline development within the CPG industry.
Demonstrated passion for understanding the consumer and their motivations, especially as they relate to new product development.
Proven people leader with experience coaching, mentoring, and developing talent.
Ability to influence and inspire across all levels of the organization.
Excellent communication skills: articulate, strong public speaking and writing skills, highly collaborative.
Demonstrated ability to translate insights into business strategies that drive growth and innovation.
Strong organizational and project management skills; able to manage multiple priorities and deliver results.
Experience working with syndicated databases (e.g., Nielsen, IRI) and custom research methodologies.
Willingness to travel up to 20% as needed.

Preferred Qualifications

MBA or advanced degree in a related field.
Experience in beverage alcohol or closely related CPG categories.
Experience designing and executing agile and innovative research and testing methodologies.

Location

Chicago, Illinois

Additional Locations

Job Type

Full time

Job Area

The Salary Range For This Role Is

$133,300.00 - $212,900.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework…

Director, Innovation Insights AI agent — frequently asked questions

Does the Consumer Insights Agent agent replace hiring a Director, Innovation Insights?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.
How long until the Director, Innovation Insights agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.
What can't the Consumer Insights Agent agent do?: Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Director, Innovation Insights?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Director, Innovation Insights at Constellation Brands, Chicago, IL — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Consumer Insights Agent built for your team?

We'll tailor it to Constellation Brands's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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