Does the Consumer Insights Agent agent replace hiring a Director, Marketing - Customer & Shopper Marketing – Specialty Retail?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.

What can't the Consumer Insights Agent agent do?

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Director, Marketing - Customer & Shopper Marketing – Specialty Retail?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Director, Marketing - Customer & Shopper Marketing – Specialty Retail at The Coca-Cola Company, Atlanta, GA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Consumer Insights Agentdemo

Director, Marketing - Customer & Shopper Marketing – Specialty Retail AI Agent for The Coca-Cola Company

Keeps the Director, Marketing - Customer & Shopper Marketing – Specialty Retail role moving from day one — and hands a running start to whoever you hire.

An always-on Consumer Insights Agent that covers the Director, Marketing - Customer & Shopper Marketing – Specialty Retail role at The Coca-Cola Company: it turns Tastewise's consumer, social, and menu intelligence into decision-ready answers on demand — no fielding time, no backlog, no stale data.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Consumer Insights Agent is a Gerento AI agent specified against The Coca-Cola Company's open Director, Marketing - Customer & Shopper Marketing – Specialty Retail role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Director, Marketing - Customer & Shopper Marketing – Specialty Retail seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Director, Marketing - Customer & Shopper Marketing – Specialty Retail responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Lead the development and implementation of total beverage marketing strategies aligned with the overall customer strategy, fully leveraging the Coca-Cola value bundle.	Generates and pressure-tests product concepts against live demand signals, ranking the pipeline by predicted consumer pull and whitespace fit.
Utilize consumer insights, trends, brand ideas, national marketing initiatives, and internal tools/resources to support customer strategies and drive increased consumer preference.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Conduct customer marketing stewardship reviews to ensure alignment and progress toward strategic goals.	Pulls the relevant consumer and market signal on demand and turns it into a sized, sourced answer in seconds.
Present compelling selling stories by delivering the “What” (consumer and industry insights), “So What” (implications for the customer brand and category), and “Now What” (actionable recommendations).	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Identify and leverage customer-specific and channel marketing opportunities by prioritizing and capitalizing on channel, customer, and shopper insights while linking them to brand strategy.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Provide customer business and opportunity assessments, including competitive analysis and recommendations for future growth and market integration.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies.
Sit in the room to read stakeholder politics and broker a contested decision.
Carry accountability for the recommendation — a person still owns the call.

The Director, Marketing - Customer & Shopper Marketing – Specialty Retail leads strategic marketing for the Specialty Retail portfolio within the Large Store East and West teams. This role is responsible for developing and executing strategies that drive customer value, deepen brand connection, and grow beverage incidence and profitability.

As a critical leader in joint business planning, integrated marketing programs, innovation, and digital initiatives, the Director will manage cross-functional partnerships to advance customer strategies. This role collaborates closely with Sales, Brand, Loyalty, Digital, Analytics, and Agency/Creative teams to translate business objectives and customer insights into impactful, integrated activation programs.

We are seeking a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, a customer- and consumer-focused mindset, and exceptional project management skills.

Key Responsibilities

Marketing Strategy and Execution

Lead the development and implementation of total beverage marketing strategies aligned with the overall customer strategy, fully leveraging the Coca-Cola value bundle.
Utilize consumer insights, trends, brand ideas, national marketing initiatives, and internal tools/resources to support customer strategies and drive increased consumer preference.
Construct and deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process.
Conduct customer marketing stewardship reviews to ensure alignment and progress toward strategic goals.

Insights

Present compelling selling stories by delivering the “What” (consumer and industry insights), “So What” (implications for the customer brand and category), and “Now What” (actionable recommendations).
Identify and leverage customer-specific and channel marketing opportunities by prioritizing and capitalizing on channel, customer, and shopper insights while linking them to brand strategy.
Provide customer business and opportunity assessments, including competitive analysis and recommendations for future growth and market integration.

Partnerships

Develop and maintain long-term customer partnerships, owning senior-level marketing relationships.
Act as a champion for both customer and Coca-Cola imperatives, driving alignment and delivering on growth objectives.
Build strong working relationships with internal channel owners, creative/agency partners, and external stakeholders to accelerate delivery and improve activation quality.
Collaborate closely with Sales and Operations cross-functional teams to strengthen partnerships and drive business results.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
8+ years of experience in marketing, customer marketing, or shopper marketing, preferably within the consumer packaged goods (CPG) or beverage industry.
Proven ability to develop and execute strategic marketing plans that drive customer value and business growth.
Strong understanding of consumer insights, shopper behavior, and industry trends, with the ability to translate insights into actionable strategies.
Demonstrated success in building and maintaining senior-level customer relationships.
Exceptional project management, communication, and collaboration skills.
Experience working with cross-functional teams, including Sales, Brand, Digital, and Analytics.
Entrepreneurial mindset with a focus on innovation, results, and continuous improvement.

Why Join Coca-Cola?

At Coca-Cola, we are committed to fostering a culture of innovation, collaboration, and growth. As the Director, Marketing - Customer & Shopper Marketing – Specialty Retail, you will have the opportunity to lead impactful marketing strategies, work with iconic brands, and collaborate with a dynamic team to drive meaningful results for our customers and consumers.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

Pay Range

United States of America: 169,000 USD - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s)

United States of America

City/Cities

Atlanta

Travel Required

00% - 25%

Relocation Provided

Job Posting End Date

June 9, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your…

Director, Marketing - Customer & Shopper Marketing – Specialty Retail AI agent — frequently asked questions

Does the Consumer Insights Agent agent replace hiring a Director, Marketing - Customer & Shopper Marketing – Specialty Retail?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.
How long until the Director, Marketing - Customer & Shopper Marketing – Specialty Retail agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.
What can't the Consumer Insights Agent agent do?: Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Director, Marketing - Customer & Shopper Marketing – Specialty Retail?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Director, Marketing - Customer & Shopper Marketing – Specialty Retail at The Coca-Cola Company, Atlanta, GA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Consumer Insights Agent built for your team?

We'll tailor it to The Coca-Cola Company's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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