Does the Brand Strategy Agent agent replace hiring a eCommerce & Customer Marketing Senior Analyst?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.

What can't the Brand Strategy Agent agent do?

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a eCommerce & Customer Marketing Senior Analyst?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

eCommerce & Customer Marketing Senior Analyst at Kraft Heinz, Illinois, United States — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Brand Strategy Agentdemo

eCommerce & Customer Marketing Senior Analyst AI Agent for Kraft Heinz

Keeps the eCommerce & Customer Marketing Senior Analyst role moving from day one — and hands a running start to whoever you hire.

A Brand Strategy Agent covering the eCommerce & Customer Marketing Senior Analyst role at Kraft Heinz: it keeps brand positioning, campaigns, and messaging anchored to live consumer truth — and turns the always-on data into ready-to-brief direction.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Brand Strategy Agent is a Gerento AI agent specified against Kraft Heinz's open eCommerce & Customer Marketing Senior Analyst role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The eCommerce & Customer Marketing Senior Analyst seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

eCommerce & Customer Marketing Senior Analyst responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Lead analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to identify optimization opportunities and growth-driving recommendations	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Build, maintain, and enhance recurring scorecards to track progress against eCommerce KPIs, campaign performance, investment analytics, and Perfect Screen execution for Target and ADUSA	Drafts on-brief, trend-aligned campaign and content directions grounded in what your target audience is actually engaging with right now.
Synthesize customer, consumer, and internal data into effective selling stories with clear “so what / now what” recommendations for internal and external stakeholders	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Own campaign and program documentation, including planned tactics, budgets, in-market assets, performance results, and key learnings	Drafts on-brief, trend-aligned campaign and content directions grounded in what your target audience is actually engaging with right now.
coordinate routines to share learnings and drive action	Grounds the brand decision in live consumer signal and turns it into a tight, evidence-backed brief.
Partner with internal cross-functional teams, agencies, vendors, retailers, and Retail Media Networks to support execution, performance management, and continuous improvement	Grounds the brand decision in live consumer signal and turns it into a tight, evidence-backed brief.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand.
Manage the agency and executive relationships behind a campaign.
Own budget and media-investment commitments.

Job Description

Kraft Heinz’s US Sales team aspires to be an Indispensable Partner with a Growth and Winning Mindset, focused on Superior Execution every day. The eCommerce & Customer Marketing Senior Analyst is an integral role on the e-commerce and customer marketing team, supporting performance tracking, campaign optimization, insights identification, and day-to-day commercial execution across retailers and internal partners to accelerate business growth. The ideal candidate is a self-starter, comfortable in ambiguity, confident across multiple analytics platforms, innately curious, and able to turn complex data into clear, actionable stories and recommendations.

Essential Functions & Responsibilities

Lead analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to identify optimization opportunities and growth-driving recommendations
Build, maintain, and enhance recurring scorecards to track progress against eCommerce KPIs, campaign performance, investment analytics, and Perfect Screen execution for Target and ADUSA
Synthesize customer, consumer, and internal data into effective selling stories with clear “so what / now what” recommendations for internal and external stakeholders
Own campaign and program documentation, including planned tactics, budgets, in-market assets, performance results, and key learnings; coordinate routines to share learnings and drive action
Partner with internal cross-functional teams, agencies, vendors, retailers, and Retail Media Networks to support execution, performance management, and continuous improvement
Support the development of holistic digital strategy by identifying performance trends, surfacing insights, and contributing thought leadership that shapes customer and business recommendations
Manage and troubleshoot invoicing and bill-payment workflows across centralized bill pay teams, vendors, retailers, agencies, and Retail Media Networks; drive accountability for timely and accurate payments
Adapt national brand creative and marketing plans to customer-specific needs in partnership with internal teams and agency partners
Support Senior Managers with business planning and day-to-day execution, including budget tracking, customer-facing slides, media and brand meeting preparation, and other business support as needed

Expected Experience & Required Skills

Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus, with experience calling on Target and ADUSA strongly preferred
Strong analytical foundation with experience using Excel/Sheets and other reporting or dashboard tools to develop clear business insights and recommendations
Proven ability to work autonomously, manage multiple priorities, and deliver high-quality work across internal and external stakeholders
Clear verbal, written, visual, and presentation communication; able to turn complex data into a simple narrative
Demonstrated ability to lead recurring business processes, reporting routines, or campaign analysis with a high level of ownership and follow-through
Comfortable representing the eCommerce and customer marketing team internally across Sales, Category Leadership, Finance, Marketing, agencies, and customer-facing partners
High ownership mindset with strong attention to detail and follow-through; organized, proactive, and solution-oriented
Balances accuracy with speed, flags risks early, and keeps stakeholders aligned
Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus

Work Environment & Schedule

Remote-based role performed from a home office
Preference for candidates based in Charlotte, Minneapolis, or Chicago due to business connectivity
Salaried, exempt schedule to meet customer and internal expectations

Physical Requirements

Physical demands include, but are not limited to: Operating a computer and viewing screens for approximately 100% of the work schedule

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range

$89,800.00 - $112,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

Benefits

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Employee's Home - Geo

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure…

eCommerce & Customer Marketing Senior Analyst AI agent — frequently asked questions

Does the Brand Strategy Agent agent replace hiring a eCommerce & Customer Marketing Senior Analyst?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.
How long until the eCommerce & Customer Marketing Senior Analyst agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data — and matching the formats your team already works from.
What can't the Brand Strategy Agent agent do?: Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a eCommerce & Customer Marketing Senior Analyst?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: eCommerce & Customer Marketing Senior Analyst at Kraft Heinz, Illinois, United States — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Brand Strategy Agent built for your team?

We'll tailor it to Kraft Heinz's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

Back to jobs