Does the Brand Strategy Agent agent replace hiring a Lead, Consumer Insights -Substantial Snacking?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.

What can't the Brand Strategy Agent agent do?

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Lead, Consumer Insights -Substantial Snacking?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Lead, Consumer Insights -Substantial Snacking at Kraft Heinz, Chicago, IL — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Brand Strategy Agentdemo

Lead, Consumer Insights -Substantial Snacking AI Agent for Kraft Heinz

Keeps the Lead, Consumer Insights -Substantial Snacking role moving from day one — and hands a running start to whoever you hire.

A Brand Strategy Agent covering the Lead, Consumer Insights -Substantial Snacking role at Kraft Heinz: it keeps brand positioning, campaigns, and messaging anchored to live consumer truth — and turns the always-on data into ready-to-brief direction.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Brand Strategy Agent is a Gerento AI agent specified against Kraft Heinz's open Lead, Consumer Insights -Substantial Snacking role. It goes live in 11 days, works 24/7, and covers 5 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 5
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Lead, Consumer Insights -Substantial Snacking seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Lead, Consumer Insights -Substantial Snacking responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Develop and lead holistic, comprehensive research plans across communication, product, pack and foundational consumer empathy and understanding	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Evaluate effectiveness of campaigns and help optimize media and channel mix to improve efficiency and ROI	Drafts on-brief, trend-aligned campaign and content directions grounded in what your target audience is actually engaging with right now.
Support Enterprise Transformation Agenda - support consumer insights best practices and center of excellence initiatives	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Develop the 1 direct report of this role and coach them to drive the right skills and behaviors	Generates and pressure-tests product concepts against live demand signals, ranking the pipeline by predicted consumer pull and whitespace fit.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand.
Manage the agency and executive relationships behind a campaign.
Own budget and media-investment commitments.

Job Description

The Consumer Insights Lead will be responsible for championing the consumer and own all insights for the Substantial Snacking businesses. The Lead is responsible for identifying, developing and integrating consumer insights throughout these businesses to drive a growth mindset and agility while driving to a consumer-obsessed culture. The Lead will have people responsibilities (Manager – Adult Snacking) and will need to adapt and flex to needs of BU leadership, management, and day-to-day coaching – infusing the right behaviors throughout their insights team (e.g. prioritize, drive future mindset and synthesize / distill information into actionable insights, etc.). Although the Substantial Snacking insights lead will have overall responsibility for Substantial Snacking, this BU lead will be a key partner to the remaining Meats, Cheese, & Coffee, Snacking business unit collectively driving synergies and learnings across the BU to optimize and maximize brand and category success. Lead will have accountability for custom strategic market research and must also draw from a variety of information sources and internal/external resources to develop insights that provide a competitive advantage to KHC.

The Role – Key Skills

Strategic: Be a key strategic business partner to Marketing team and a thought leader. Leverage their understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward
Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
Impactful: Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
An Owner: Possess a willingness to get your hands dirty, think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies.
Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, works well in an environment of change
Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
Self-motivated: Ability to handle many workstreams, competing priorities and distill a plan that can be implemented for the team. High level of tolerance for working in ambiguity, leading change and inspiring change management.
Analytical: Ability to see through data and recognize patterns to inform brand actions
Collaborator: Team player, works well in a fast-paced entrepreneurial environment
Coach & People Leader: Drive to share knowledge and develop a high-performing team
Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
Influence: Ability to influence at senior levels of an organization and drive focus and impact
Storytelling: Leverages creative and impactful points to garner alignment - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).

Key Responsibilities

Key Point of Contact for Consumer-Based Platform – key lead to unlock strategic initiatives across platform
Unearth powerful consumer insights /Pain points across platform and help identify growth opportunities for brands that improve our long-term equity & innovation efforts
Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products
Develop and lead holistic, comprehensive research plans across communication, product, pack and foundational consumer empathy and understanding
Help shape 3Yr Growth Strategy and assist teams in pulling through to brand’s annual marketing plans, including strategy, creative development and optimization
Evaluate effectiveness of campaigns and help optimize media and channel mix to improve efficiency and ROI
Support Enterprise Transformation Agenda - support consumer insights best practices and center of excellence initiatives
Develop the 1 direct report of this role and coach them to drive the right skills and behaviors

Qualifications

Minimum Bachelor's Degree. Advanced Degree Highly Preferred
A minimum five (5+) years of solid Market Research / Insights experience is required on the client-side, or 7+ years with a combination of supplier & client insights experience showcasing increasing responsibilities and scope.
Experience working across a category and/or portfolio of products preferred
Prior people management experience preferred
Proven ability to distill insights and drive impact into an organization – bringing the consumer to forefront
High level of tolerance for working in ambiguity, managing change and driving change management
Proficiency with different qualitative & quantitative research tools across advertising, innovation, syndicated services
Experience and comfort in POS (Nielsen/IRI), Panel, and social listening
Experience and comfort in analytical tools (e.g. MTA, Mix, Conjoint, etc.) is required
Proficient at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range

$141,500.00 - $176,900.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge,…

Lead, Consumer Insights -Substantial Snacking AI agent — frequently asked questions

Does the Brand Strategy Agent agent replace hiring a Lead, Consumer Insights -Substantial Snacking?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.
How long until the Lead, Consumer Insights -Substantial Snacking agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data — and matching the formats your team already works from.
What can't the Brand Strategy Agent agent do?: Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Lead, Consumer Insights -Substantial Snacking?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Lead, Consumer Insights -Substantial Snacking at Kraft Heinz, Chicago, IL — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Brand Strategy Agent built for your team?

We'll tailor it to Kraft Heinz's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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