Does the Brand Strategy Agent agent replace hiring a Media Strategy & Planning Analyst?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.

How long until the Media Strategy & Planning Analyst agent is live?

About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data — and matching the formats your team already works from.

What can't the Brand Strategy Agent agent do?

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Media Strategy & Planning Analyst?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Media Strategy & Planning Analyst at PepsiCo, Chicago, IL — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Brand Strategy Agentdemo

Media Strategy & Planning Analyst AI Agent for PepsiCo

Keeps the Media Strategy & Planning Analyst role moving from day one — and hands a running start to whoever you hire.

A Brand Strategy Agent covering the Media Strategy & Planning Analyst role at PepsiCo: it keeps brand positioning, campaigns, and messaging anchored to live consumer truth — and turns the always-on data into ready-to-brief direction.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Brand Strategy Agent is a Gerento AI agent specified against PepsiCo's open Media Strategy & Planning Analyst role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Media Strategy & Planning Analyst seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Media Strategy & Planning Analyst responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Create & execute retail media search campaigns across assigned retailer platforms, supporting the full PepsiCo portfolio of brands.	Drafts on-brief, trend-aligned campaign and content directions grounded in what your target audience is actually engaging with right now.
Optimize campaigns at regular cadence to hit key KPIs	Drafts on-brief, trend-aligned campaign and content directions grounded in what your target audience is actually engaging with right now.
Analyze and report out on campaign performance, impact, and learnings	Drafts on-brief, trend-aligned campaign and content directions grounded in what your target audience is actually engaging with right now.
Drive forecasting process across budgets, ensure pacing, adjustments and alignment to any budget changes	Sizes and forecasts demand for ideas, claims, and segments from real-time signal — replacing gut-feel estimates with evidence.
Ensure deployment of best practices across all retail media search activities	Grounds the brand decision in live consumer signal and turns it into a tight, evidence-backed brief.
communicate gaps and opportunities	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand.
Manage the agency and executive relationships behind a campaign.
Own budget and media-investment commitments.

Overview

Location : Open to all PEP hubs. Ideally in Plano or NYC (SoHo), but can be based in Chicago or Purchase.

Job Description

This role leads retail media search marketing for Walmart in the PepsiCo North America Commerce business. The associate will be hands-on-keyboard to execute and optimize retail media search campaigns. You will be a trusted thought partner with business stakeholders (marketing & sales), WMC, and data science teams to design and execute best-in-class retail media search marketing campaigns, report on key metrics to deliver on how the channel is driving customer and business value. You will execute reporting needs that help stakeholders understand effectiveness of the channel and develop and implement recommendations on how to improve business results. Your work will be critical to help improve the value driven through Digital Commerce platforms with retail media search being a significant portion of our marketing investment.

Responsibilities

Retail Media Search Execution

Create & execute retail media search campaigns across assigned retailer platforms, supporting the full PepsiCo portfolio of brands.
Optimize campaigns at regular cadence to hit key KPIs
Analyze and report out on campaign performance, impact, and learnings

Campaign planning and stakeholder alignment

Drive forecasting process across budgets, ensure pacing, adjustments and alignment to any budget changes
Ensure deployment of best practices across all retail media search activities; communicate gaps and opportunities
Proactively seek out new opportunities to grow search campaigns via new campaign strategies and tactics, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion

Reporting and optimization

Execute reporting for internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
Navigate cross functional teams (Sales, Marketing, digital/tech product, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on retail media search
Test and measure new retail media partner capabilities and scale positive outcomes

Compensation and Benefits

The expected compensation range for this position is between $80,700 - $135,100.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Minimum Requirements

Bachelor’s degree required
1–3 years of paid search campaign experience (e.g., retail media, eCommerce platforms, or search engines such as Google/Bing) required
Strong proficiency in Microsoft Excel (comfortable working with data, managing budgets, and analyzing performance)
Experience working in campaign management platforms or dashboards (e.g., Skai/Kenshoo, Pacvue, Amazon, or similar tools)
Demonstrated experience managing or supporting campaign budgets, pacing, and performance tracking

Preferred Qualifications

Background in agency environments or digital media teams (highly transferable to this role)
Experience with retail media platforms (e.g., Walmart Connect, Instacart, Amazon)
Strong stakeholder management and communication skills—ability to collaborate across multiple teams and build relationships
Ability to operate effectively in a fast-paced, constantly evolving environment
Comfortable balancing technical execution with partner-facing work (analytics + relationship building)
Experience creating PowerPoint presentations / decks to communicate insights and recommendations

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy .

Please view our Pay Transparency Statement .

Media Strategy & Planning Analyst AI agent — frequently asked questions

Does the Brand Strategy Agent agent replace hiring a Media Strategy & Planning Analyst?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.
How long until the Media Strategy & Planning Analyst agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data — and matching the formats your team already works from.
What can't the Brand Strategy Agent agent do?: Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Media Strategy & Planning Analyst?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Media Strategy & Planning Analyst at PepsiCo, Chicago, IL — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Brand Strategy Agent built for your team?

We'll tailor it to PepsiCo's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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