Does the Brand Strategy Agent agent replace hiring a Performance Marketing Manager?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.

How long until the Performance Marketing Manager agent is live?

About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data — and matching the formats your team already works from.

What can't the Brand Strategy Agent agent do?

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Performance Marketing Manager?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Performance Marketing Manager at Keurig Dr Pepper Inc., Burlington, MA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Brand Strategy Agentdemo

Performance Marketing Manager AI Agent for Keurig Dr Pepper Inc.

Keeps the Performance Marketing Manager role moving from day one — and hands a running start to whoever you hire.

A Brand Strategy Agent covering the Performance Marketing Manager role at Keurig Dr Pepper Inc.: it keeps brand positioning, campaigns, and messaging anchored to live consumer truth — and turns the always-on data into ready-to-brief direction.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Brand Strategy Agent is a Gerento AI agent specified against Keurig Dr Pepper Inc.'s open Performance Marketing Manager role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Performance Marketing Manager seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Performance Marketing Manager responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Own execution and optimization of Keurig brand demand across paid media, ensuring strong efficiency, coverage and continued growth across a critical revenue-driving area	Sizes and forecasts demand for ideas, claims, and segments from real-time signal — replacing gut-feel estimates with evidence.
Translate strategy into clear execution plans across Search, Shopping/PMAX, and Paid Social, and drive actions that improve revenue, efficiency, and subscription growth (KSK/AD)	Tracks the social and creator landscape around your category 24/7 and turns it into ready-to-brief content angles and partner shortlists.
Lead high-impact initiatives (e.g., restructures, funnel optimization, subscription growth) with measurable outcomes	Grounds the brand decision in live consumer signal and turns it into a tight, evidence-backed brief.
Own reporting and performance narratives, delivering clear insights and actions in weekly, monthly, and quarterly readouts	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Identify risks and opportunities by exploring data and connecting signals across channels, and translate findings into prioritized actions	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Build and operationalize processes across creative planning, testing and reporting, and own the team’s operating rhythm (testing cadence, creative refresh cycles, performance reviews)	Drafts on-brief, trend-aligned campaign and content directions grounded in what your target audience is actually engaging with right now.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand.
Manage the agency and executive relationships behind a campaign.
Own budget and media-investment commitments.

Join us at the #1 coffee site in the Food category! We’re building the future of direct-to-consumer growth at Keurig and we’re looking for a strategic, data-literate, growth-oriented manager to help us do it.

As a Performance Marketing Manager, you’ll play a key role in driving paid media performance while strengthening how our team operates day to day. Reporting to the Sr. Manager, Growth, you will own execution and performance optimization of Keurig’s branded campaigns, a critical and high-impact driver of overall revenue and efficiency.

You will translate strategy into clear execution plans, turn data into action, and support paid media specialists by improving execution, surfacing insights and driving a strong ‘so what’ mindset.

You’ll partner closely with Creative, Performance Measurement, and Merchandising teams to ensure insights lead to more effective ads, stronger measurement, and better-performing activations.

Success in this role means bringing structure to ambiguity, challenging thinking with data and consistently driving measurable performance improvements. It requires curiosity, a willingness to question assumptions, and openness to evolving perspectives based on data.

Key Responsibilities

Performance Ownership & Execution

Own execution and optimization of Keurig brand demand across paid media, ensuring strong efficiency, coverage and continued growth across a critical revenue-driving area
Translate strategy into clear execution plans across Search, Shopping/PMAX, and Paid Social, and drive actions that improve revenue, efficiency, and subscription growth (KSK/AD)
Lead high-impact initiatives (e.g., restructures, funnel optimization, subscription growth) with measurable outcomes

Analytics, Insights & Action

Own reporting and performance narratives, delivering clear insights and actions in weekly, monthly, and quarterly readouts
Identify risks and opportunities by exploring data and connecting signals across channels, and translate findings into prioritized actions
Raise analytical rigor across Category Leads, ensuring insights consistently lead to execution

Operations, Process & Accountability

Build and operationalize processes across creative planning, testing and reporting, and own the team’s operating rhythm (testing cadence, creative refresh cycles, performance reviews)
Ensure consistent, high-quality execution across category-led areas of the business
Drive accountability across paid media specialists through clear plans, performance visibility, and consistent follow-through
Leverage automation, alerts, and emerging tools (including AI where applicable) to improve efficiency, surface performance changes, and enable faster decision-making across campaigns

Cross-Functional Collaboration

Partner with Creative, Performance Measurement, and Merchandising teams to apply insights and improve ads, measurement, and activations
Translate paid media performance into clear narratives and recommendations that drive cross-functional decisions

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Total Rewards

Salary Range: $96,800 - $120,000
Actual placement within the compensation range may vary depending on experience, skills, and other factors
Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
Annual bonus based on performance and eligibility

Requirements

5–8+ years of experience in performance marketing, preferably in eCommerce or DTC
Strong hands-on experience across Google Ads (Search, Shopping, PMAX, Paid Display) and Paid Social (Meta)
Proven ability to translate data into clear, actionable recommendations that drive outcomes
Experience optimizing toward performance metrics such as ROAS, CPA, revenue or subscription growth
Experience building or improving processes (testing frameworks, reporting, campaign operations)
Strong analytical toolkit (GA4, Excel, BI tools such as Power BI); familiarity with A/B testing and incrementality
Comfortable influencing cross-functional teams and driving alignment without direct authority
High ownership mindset with a proactive, problem-solving approach
Curious and open-minded, with a willingness to challenge assumptions and adapt thinking based on new data

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join…

Performance Marketing Manager AI agent — frequently asked questions

Does the Brand Strategy Agent agent replace hiring a Performance Marketing Manager?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.
How long until the Performance Marketing Manager agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data — and matching the formats your team already works from.
What can't the Brand Strategy Agent agent do?: Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Performance Marketing Manager?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Performance Marketing Manager at Keurig Dr Pepper Inc., Burlington, MA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Brand Strategy Agent built for your team?

We'll tailor it to Keurig Dr Pepper Inc.'s data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

Back to jobs