Does the Consumer Insights Agent agent replace hiring a Pet Parent Insights Manager, Wet Dog?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.

How long until the Pet Parent Insights Manager, Wet Dog agent is live?

About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.

What can't the Consumer Insights Agent agent do?

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Pet Parent Insights Manager, Wet Dog?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Pet Parent Insights Manager, Wet Dog at Mars, Franklin, TN — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Consumer Insights Agentdemo

Pet Parent Insights Manager, Wet Dog AI Agent for Mars

Keeps the Pet Parent Insights Manager, Wet Dog role moving from day one — and hands a running start to whoever you hire.

An always-on Consumer Insights Agent that covers the Pet Parent Insights Manager, Wet Dog role at Mars: it turns Tastewise's consumer, social, and menu intelligence into decision-ready answers on demand — no fielding time, no backlog, no stale data.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Consumer Insights Agent is a Gerento AI agent specified against Mars's open Pet Parent Insights Manager, Wet Dog role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Pet Parent Insights Manager, Wet Dog seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Pet Parent Insights Manager, Wet Dog responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Lead and execute primary consumer research, ensuring studies are aligned with brand and portfolio priorities and deliver clear, actionable outcomes.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Assess total portfolio learning needs, partnering with PGT Leads and Market Insights associates to determine when new research is required versus leveraging existing knowledge.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Integrate multiple data sources including social listening, ratings & reviews, consumer care, AI-driven insights, and other secondary data into a cohesive understanding of consumer behavior.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Develop independent POVs and recommendations based on research and insights, clearly connecting findings to business implications and opportunities.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Drive insights into action by proactively pushing recommendations to execution, tracking outcomes, and engaging cross-functional teams to support delivery.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Partner closely with PGT Leads, Shopper & Solutions Insights, Category, and Customer Teams to ensure consumer insights are fully embedded into growth strategies.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies.
Sit in the room to read stakeholder politics and broker a contested decision.
Carry accountability for the recommendation — a person still owns the call.

Job Description

Pet Parent Insights Manager – Wet Dog

Are you passionate about understanding what makes pet parents tick? We're looking for a Pet Parent Insights Manager to be the voice of our consumer for our wet dog food business line, leading the charge in generating deep insights that will directly shape the future of our brands in this key portfolio. In this role, you will be a key partner to our Mars Pet Nutrition Growth Strategy and Brand Teams, transforming consumer research and data into powerful strategies that fuel our innovation pipeline and drive business growth. This is a hands-on position that blends strategic thinking with executional excellence, allowing you to own research from start to finish and see your recommendations come to life. If you love connecting the dots between diverse data sources and are driven to turn insights into measurable impact, this is the perfect opportunity to make your mark.

What are we looking for?

Bachelor’s degree required; MBA preferred.
5+ years in consumer insights, market research, or a related role.
Strong hands-on experience designing and executing primary research (quantitative and qualitative).
Proven ability to translate consumer insights into actionable business recommendations.
Experience integrating multiple data sources (research, behavioral, secondary data) into cohesive insights.
Experience working with cross-functional teams (marketing, category, strategy).
Nice-to-haves:
Experience in CPG or other consumer-driven industries.
Familiarity with modern research methodologies (social listening, digital analytics, AI-enabled tools).
Experience supporting innovation pipelines or portfolio strategy.

What will be your key responsibilities?

Support the development and execution of comprehensive learning plans that deliver foundational and forward-looking consumer understanding to inform growth strategy, portfolio prioritization, and innovation pipelines for our wet dog food business line.
Lead and execute primary consumer research, ensuring studies are aligned with brand and portfolio priorities and deliver clear, actionable outcomes.
Assess total portfolio learning needs, partnering with PGT Leads and Market Insights associates to determine when new research is required versus leveraging existing knowledge.
Integrate multiple data sources including social listening, ratings & reviews, consumer care, AI-driven insights, and other secondary data into a cohesive understanding of consumer behavior.
Act as the primary expert on pet parent behavior within the wet dog food category, representing both observed behaviors and the underlying motivations (the “why” behind their actions).
Develop independent POVs and recommendations based on research and insights, clearly connecting findings to business implications and opportunities.
Drive insights into action by proactively pushing recommendations to execution, tracking outcomes, and engaging cross-functional teams to support delivery.
Partner closely with PGT Leads, Shopper & Solutions Insights, Category, and Customer Teams to ensure consumer insights are fully embedded into growth strategies.

What can you expect from Mars?

Work with diverse and talented Associates, all guided by our Five Principles.
Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry-competitive salary and benefits package, including a company bonus.

#TBdigital

Pet Parent Insights Manager, Wet Dog AI agent — frequently asked questions

Does the Consumer Insights Agent agent replace hiring a Pet Parent Insights Manager, Wet Dog?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.
How long until the Pet Parent Insights Manager, Wet Dog agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.
What can't the Consumer Insights Agent agent do?: Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Pet Parent Insights Manager, Wet Dog?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Pet Parent Insights Manager, Wet Dog at Mars, Franklin, TN — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Consumer Insights Agent built for your team?

We'll tailor it to Mars's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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