Does the Consumer Insights Agent agent replace hiring a Senior Director, Consumer Data Strategy?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.

How long until the Senior Director, Consumer Data Strategy agent is live?

About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.

What can't the Consumer Insights Agent agent do?

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Senior Director, Consumer Data Strategy?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Senior Director, Consumer Data Strategy at The Coca-Cola Company, Atlanta, GA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Consumer Insights Agentdemo

Senior Director, Consumer Data Strategy AI Agent for The Coca-Cola Company

Keeps the Senior Director, Consumer Data Strategy role moving from day one — and hands a running start to whoever you hire.

An always-on Consumer Insights Agent that covers the Senior Director, Consumer Data Strategy role at The Coca-Cola Company: it turns Tastewise's consumer, social, and menu intelligence into decision-ready answers on demand — no fielding time, no backlog, no stale data.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Consumer Insights Agent is a Gerento AI agent specified against The Coca-Cola Company's open Senior Director, Consumer Data Strategy role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Senior Director, Consumer Data Strategy seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Senior Director, Consumer Data Strategy responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Define the global vision and roadmap for evolving, governing, activating, and measuring consumer data across channels and markets, with activation ready frameworks.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Own the connection between data strategy and marketing activation, enabling advanced segmentation, personalization, predictive insights, and experimentation across channels.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Establish measurement frameworks that connect consumer data activation to marketing effectiveness, learning agendas, and commercial outcomes.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Guide the adoption of ethical, privacyf orward data practices that build trust with consumers and support long-term value creation.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Identify and prioritize high impact global use cases that unlock competitive advantage.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Translate complex technical concepts into clear strategic guidance for marketing and business leaders, enabling stronger decision making and more effective investments.	Generates and pressure-tests product concepts against live demand signals, ranking the pipeline by predicted consumer pull and whitespace fit.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies.
Sit in the room to read stakeholder politics and broker a contested decision.
Carry accountability for the recommendation — a person still owns the call.

The Senior Director, Consumer Data Strategy will lead a global capability that ensures consumer data is a strategic asset across Marketing and the broader enterprise. This role is central to our ambition to build marketing systems that are predictive, insightful, and connected to consumer needs. Beyond data collection, this leader will be accountable for translating consumer data into activation, measurement, and sustained business impact at global scale.

This leader will define the vision and roadmap for how we strategically evolve, collect, structure, govern, activate, and measure consumer data across all channels and markets. They will collaborate closely across multiple internal stakeholders and with external data partners to ensure our ecosystem fuels meaningful human understanding, more precise audience engagement, and stronger marketing performance.

We are seeking a strategic, inclusive, and commercially minded leader with deep expertise in global data strategy leadership, activation frameworks, and measurement. The ideal candidate will combine analytical rigor with creativity, bringing an enterprise mindset and the ability to translate complex data systems into clear, actionable decision frameworks. This is a highly visible global role that will shape the future of how The Coca-Cola Company leverages consumer data to power brand growth, innovation, and experience design.

The future of consumer data strategy is being fundamentally reshaped by the convergence of artificial intelligence and rising consumer expectations around trust and transparency. As AI moves from an experimental capability to a core operational layer, the role of data strategy evolves from collection and activation into a discipline of continuous intelligence. This future will enable brands to anticipate consumer needs, orchestrate personalised experiences at scale, and generate predictive insight with speed and precision. The role will help shape the future, built through meaningful exchanges and activated through intelligent systems that are transparent and interoperable.

What You’ll Do For Us

Define the global vision and roadmap for evolving, governing, activating, and measuring consumer data across channels and markets, with activation ready frameworks.
Build the foundations of a robust consumer data ecosystem that integrates first party, second party, and third party data sources with clear pathways to activation and value realization, while ensuring quality, consistency, and global interoperability.
Partner with cross functional teams—including Digital, Data, Technology, Customer & Commercial, Media, and regional Operating Units—to design global-to-local data flows, integration models, and activation strategies that scale across markets.
Own the connection between data strategy and marketing activation, enabling advanced segmentation, personalization, predictive insights, and experimentation across channels.
Establish measurement frameworks that connect consumer data activation to marketing effectiveness, learning agendas, and commercial outcomes.
Guide the adoption of ethical, privacyf orward data practices that build trust with consumers and support long-term value creation.
Identify and prioritize high impact global use cases that unlock competitive advantage.
Translate complex technical concepts into clear strategic guidance for marketing and business leaders, enabling stronger decision making and more effective investments.
Serve as a champion for data literacy across the global marketing community, building capabilities, routines, and best practices to accelerate adoption and impact.
Build and manage strategic data partnerships with external platforms, technology providers, and media partners to expand data capabilities and measurement opportunities.
Monitor emerging data trends, regulatory changes, and technological innovations to ensure Coca-Cola remains ahead of the curve in a rapidly evolving landscape.
Collaborate with insights teams to connect behavioural, attitudinal, and transactional data, enabling an end-to-end view of the consumer and powering deeper human understanding.
Lead the strategic adoption and governance of AI and machine learning capabilities within the consumer data ecosystem, including the deployment of AI for audience intelligence, content personalisation, and predictive modelling.
Own the global data quality and enrichment strategy, establishing standards and scoring models, that ensure consumer profiles are accurate, complete, and fit for activation.
Help developed real-time data capability, enabling live signal ingestion and in-moment decisioning.

Requirements & Qualifications

Bachelor’s degree in marketing, Data Science, Digital Strategy, Business, Analytics, or a related field; master’s degree preferred.
10+ years of experience leading and evolving consumer data strategy at global scale, within complex, matrixed organizations.
Proven experience leading or shaping large-scale consumer data and marketing data platforms (CDP, Analytics, cloud data platforms, identity and activation stacks)
Demonstrated ownership of end-to-end data architecture design, including ingestion, modelling, interoperability, and activation at global scale.
Deep expertise designing and operating privacy consent and identity aware data systems across multiple regulatory environments.
Demonstrated experience collaborating with external data and media partners, including defining value exchange and measurement.
Experience partnering with technology, digital, analytics, and marketing teams to build data driven capabilities and tools.
Strong measurement orientation, with experience defining effectiveness frameworks, experimentation, and learning loops.
Experience employing advanced data techniques such as segmentation, predictive modelling, machine learning enabled activation, and experimentation.
Demonstrate strong executive communication,…

Senior Director, Consumer Data Strategy AI agent — frequently asked questions

Does the Consumer Insights Agent agent replace hiring a Senior Director, Consumer Data Strategy?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.
How long until the Senior Director, Consumer Data Strategy agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.
What can't the Consumer Insights Agent agent do?: Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Senior Director, Consumer Data Strategy?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Senior Director, Consumer Data Strategy at The Coca-Cola Company, Atlanta, GA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Consumer Insights Agent built for your team?

We'll tailor it to The Coca-Cola Company's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

Back to jobs

Senior Director, Consumer Data Strategy AI Agent for The Coca-Cola Company

Filling the gap until you hire — not replacing the person

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

What the agent covers

What the agent can't do — you still need a person for this

The role we're covering

What You’ll Do For Us

Requirements & Qualifications

The agent's workflow

Data & tools it connects

What stays human

Senior Director, Consumer Data Strategy AI agent — frequently asked questions

Want Consumer Insights Agent built for your team?