Does the Brand Strategy Agent agent replace hiring a Senior Director, Sprite and Schweppes - Emerging Brands?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.

What can't the Brand Strategy Agent agent do?

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Senior Director, Sprite and Schweppes - Emerging Brands?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Senior Director, Sprite and Schweppes - Emerging Brands at The Coca-Cola Company, Atlanta, GA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Brand Strategy Agentdemo

Senior Director, Sprite and Schweppes - Emerging Brands AI Agent for The Coca-Cola Company

Keeps the Senior Director, Sprite and Schweppes - Emerging Brands role moving from day one — and hands a running start to whoever you hire.

A Brand Strategy Agent covering the Senior Director, Sprite and Schweppes - Emerging Brands role at The Coca-Cola Company: it keeps brand positioning, campaigns, and messaging anchored to live consumer truth — and turns the always-on data into ready-to-brief direction.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Brand Strategy Agent is a Gerento AI agent specified against The Coca-Cola Company's open Senior Director, Sprite and Schweppes - Emerging Brands role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Senior Director, Sprite and Schweppes - Emerging Brands seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Senior Director, Sprite and Schweppes - Emerging Brands responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Drive global business ambition and long range and annual business planning performance against volume, value, and system growth targets	Builds category, assortment, and RGM narratives from shopper and market data — ready for the retailer conversation.
Define and steward brand positioning across communication, innovation, visuals, channels, and price architecture to ensure consistency, relevance, and impact	Generates and pressure-tests product concepts against live demand signals, ranking the pipeline by predicted consumer pull and whitespace fit.
Lead the innovation strategy for the portfolio, including new product development, packaging, channel expansion, and future brand opportunities	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Deploy the Coca-Cola way of marketing and commercial execution at scale, with a strong focus on digital, data, and artificial intelligence adoption	Grounds the brand decision in live consumer signal and turns it into a tight, evidence-backed brief.
Partner closely with Sprite and Schweppes global brand teams to ensure alignment and leverage across core and emerging brand strategies	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Influence Operating Units, countries, and bottlers to adopt and deploy global strategies effectively, balancing standardization with local relevance	Grounds the brand decision in live consumer signal and turns it into a tight, evidence-backed brief.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand.
Manage the agency and executive relationships behind a campaign.
Own budget and media-investment commitments.

The Senior Director, Sprite and Schweppes - Emerging Brands is a leadership role, accountable for defining and driving the end-to-end strategy for emerging brands built on Sprite and Schweppes. This includes leading Absolut and Sprite and Schweppes Mixed across 15 markets, as well as shaping the rollout and development of future brands within the emerging category agenda. The role operates at the intersection of brand strategy, innovation, commercial execution, and system leadership, ensuring global strategies translate into impactful, scalable results across Operating Units, countries, bottlers, and external partners.

This role is ideal for a senior marketing leader with deep global experience, strong financial and strategic acumen, and a proven ability to lead through complexity. You bring a consumer first mindset, comfort with ambiguity, and the ability to align diverse internal and external stakeholders around a shared ambition. Your leadership will help define Coca-Cola’s future in adult and emerging occasions while reinforcing the company’s standards for brand building, digital excellence, and modern marketing.

What You’ll Do For Us

Set and lead the global end-to-end marketing strategy for Sprite and Schweppes Emerging Brands, including Absolut and Sprite and Schweppes Mixed, from brand positioning through execution
Drive global business ambition and long range and annual business planning performance against volume, value, and system growth targets
Define and steward brand positioning across communication, innovation, visuals, channels, and price architecture to ensure consistency, relevance, and impact
Lead the innovation strategy for the portfolio, including new product development, packaging, channel expansion, and future brand opportunities
Deploy the Coca-Cola way of marketing and commercial execution at scale, with a strong focus on digital, data, and artificial intelligence adoption
Serve as the primary global interface with Integrated Marketing Experience and Innovation teams to drive brand agendas and accelerate speed to market
Partner closely with Sprite and Schweppes global brand teams to ensure alignment and leverage across core and emerging brand strategies
Influence Operating Units, countries, and bottlers to adopt and deploy global strategies effectively, balancing standardization with local relevance
Lead external partner relationships, including alignment on business targets, performance management, communication strategies, and innovation roadmaps
Ensure strong cobrand alignment and value creation with external partners by building trust based, senior level relationships
Oversee marketing and commercial performance management, including tracking results, synthesizing insights, and course correcting plans as needed
Optimize demand marketing investment in partnership with Operating Units to drive effectiveness, efficiency, and long-term brand equity
Contribute to the development of the adult readytodrink category vision and strategic direction at an enterprise level
Inspire, engage, and align the global marketing community through clear vision, high standards, and a culture of accountability and learning

Requirements & Qualifications

University experience in marketing, business, economics, or a related field
15+ years of progressive professional experience in marketing, brand management, or general management roles
Leadership experience across global and operating unit scopes within complex, matrixed organizations
Proven track record of developing and scaling end-to-end global brand strategies that deliver sustained growth
Experience leading emerging, adjacent, or adult categories, with comfort operating in new or evolving spaces
Strong financial acumen, including ownership of business performance, investment prioritization, and growth forecasting
Demonstrated ability to lead diverse, cross functional teams, including innovation, research and development, commercial, and finance partners
Experience working with bottlers or local and trade marketing environments, with strong system influence skills
Proven capability to lead complex external partnerships and create shared value across co-owned or codeveloped brands
Deep consumer and cultural curiosity, with the ability to translate insights into winning strategies
High digital, data, and artificial intelligence fluency, including experience applying modern marketing technologies at scale
Strong executive communication skills and the ability to influence without direct authority
Comfort operating in ambiguity with a growth mindset and a bias for action

What We’ll Do For You

Provide the opportunity to shape one of Coca-Cola’s most strategically important emerging growth platforms and influence the future of adult occasions
Offer senior level exposure and partnership across global marketing leadership, Operating Units, bottlers, and external brand partners
Enable you to lead at global scale, balancing long-term vision with near-term impact in a high visibility role
Support your continued growth through complex challenges, meaningful ownership, and the chance to build new brands within iconic trademarks

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Artificial Intelligence (AI), Brand Strategy, Category Strategy, Digital Marketing, Financial Acumen, Global Category Management, Innovation, Social Marketing, Strategic Planning

Pay Range

United States of America: 218,800 USD - 247,200 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

Annual Incentive reference value is a market-based competitive value for your…

Senior Director, Sprite and Schweppes - Emerging Brands AI agent — frequently asked questions

Does the Brand Strategy Agent agent replace hiring a Senior Director, Sprite and Schweppes - Emerging Brands?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.
How long until the Senior Director, Sprite and Schweppes - Emerging Brands agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data — and matching the formats your team already works from.
What can't the Brand Strategy Agent agent do?: Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Senior Director, Sprite and Schweppes - Emerging Brands?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Senior Director, Sprite and Schweppes - Emerging Brands at The Coca-Cola Company, Atlanta, GA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Brand Strategy Agent built for your team?

We'll tailor it to The Coca-Cola Company's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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