Does the Consumer Insights Agent agent replace hiring a Senior Manager, Category Insights?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.

How long until the Senior Manager, Category Insights agent is live?

About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.

What can't the Consumer Insights Agent agent do?

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Senior Manager, Category Insights?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Senior Manager, Category Insights at Swire Coca-Cola, USA, Draper, UT — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Consumer Insights Agentdemo

Senior Manager, Category Insights AI Agent for Swire Coca-Cola, USA

Keeps the Senior Manager, Category Insights role moving from day one — and hands a running start to whoever you hire.

An always-on Consumer Insights Agent that covers the Senior Manager, Category Insights role at Swire Coca-Cola, USA: it turns Tastewise's consumer, social, and menu intelligence into decision-ready answers on demand — no fielding time, no backlog, no stale data.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Consumer Insights Agent is a Gerento AI agent specified against Swire Coca-Cola, USA's open Senior Manager, Category Insights role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Senior Manager, Category Insights seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Senior Manager, Category Insights responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Synthesize disparate data sources into compelling storylines that are the foundation of our portfolio and channel strategy and present findings to executive leadership	Drafts on-brief, trend-aligned campaign and content directions grounded in what your target audience is actually engaging with right now.
Lead team development to understand, visualize, and identify actionable insights for our business via end-to-end market & consumer analysis	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Develop category-level knowledge through existing resources (Nielsen, Numerator, and customer scan data) for leverage in creating competitive advantage for our brands	Generates and pressure-tests product concepts against live demand signals, ranking the pipeline by predicted consumer pull and whitespace fit.
Design, execute, and analyze insights through custom qualitative or quantitative research (either internally or via third-party vendors)	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Translate business questions into best-in-class research plans	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Lead competitive product monitoring, including emerging trends, and provide regular updates to key stakeholders	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies.
Sit in the room to read stakeholder politics and broker a contested decision.
Carry accountability for the recommendation — a person still owns the call.

Who is Swire Coca-Cola? We are a family-owned bottling company with a story spanning over two centuries. We are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors creating joy for our customers every day. Our 8,000+ driven employees work hard as part of a team that delivers refreshment to over 30 million consumers across 13 states. Begin a journey with us at Swire Coca-Cola and belong to a community of dedicated team members who think big and believe in winning together.

Why you’ll love working at Swire Coca-Cola

Swire Coca-Cola is committed to providing balance to support you in all aspects of your life, both at work and beyond. We offer the benefits you need for physical, financial, and emotional well-being.

Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company match
Health Savings Accounts w/company match
FREE virtual primary care, acute care and physical therapy
FREE Employee Assistance Program
Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
Discounted & free product
Tuition reimbursement
Opportunities for career advancement

In addition to health benefits, Swire Coca-Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about. Note: Enrollment in a Swire Medical Plan is required for some benefits.

What does a Senior Manager, Category Insights do at Swire Coca-Cola?

Swire is seeking a dynamic leader to head our Category Market Insights team, providing critical analysis and strategic opportunity to shape our portfolio and channel strategy.  Leading a team of insights analysts this team is the driving force behind our market share analysis, competitive landscape monitoring, uncovering actionable insights, and craft compelling narratives that influence our strategies. This role will manage the development and implementation of ongoing and ad hoc analytics for the total business in support of growing Swire's market share.

Job Details

Job Level: 7

Responsibilities

Synthesize disparate data sources into compelling storylines that are the foundation of our portfolio and channel strategy and present findings to executive leadership
Lead team development to understand, visualize, and identify actionable insights for our business via end-to-end market & consumer analysis
Develop category-level knowledge through existing resources (Nielsen, Numerator, and customer scan data) for leverage in creating competitive advantage for our brands
Design, execute, and analyze insights through custom qualitative or quantitative research (either internally or via third-party vendors)
Translate business questions into best-in-class research plans
Effectively democratize data and insights by creating a rich repository of research, white papers, portfolio of effective dashboard reporting
Lead competitive product monitoring, including emerging trends, and provide regular updates to key stakeholders

Requirements

Bachelor's Degree in Business, Marketing, Economics, Statistics, or related field required
6+ years Experience in producing business intelligence and reporting, sales analysis, strategy development, and project management required
4+ years Experience creating intuitive insights through data visualization (Microsoft Power BI, Tableau, or similar visualization toolsets) required
4+ years Experience using SQL, Python, or similar tools to manipulate large complex data sets to support reporting, insights, and ad-hoc analytics required
4+ years Experience creating compelling storylines from disparate data sources and presenting finding to leadership required
4+ years Experience using syndicated CPG data (Nielsen/IRI/Numerator) or customer scan/loyalty for strategy development required
2+ years Experience designing and executing primary research (both qualitative and quantitative) to understand consumer behavior required
2+ years Experience leading a high performing team and advancing team capability required
1+ years Experience analyzing social media data into actionable insights required
1+ years Experience developing advanced analytic models (ML/AI) to answer business questions required
Experience with Microsoft Power BI, Tableau, or similar visualization toolsets
Experience using SQL, Python, or similar tools to manipulate large and complex data sets in order to support reporting, insights, and ad-hoc analytics
Experience creating compelling storylines from disparate data sources and presenting finding to leadership
Experience developing and executing primary research projects (both qualitative and quantitative)
Experience analyzing social media data for a targeted geography
Experience developing advanced analytic models (ML/AI) to answer business questions
Experience working with cloud-native data and databases (i.e., Snowflake, Azure, AWS, etc.)

Come and join our Sparkling team!

Due to the nature of our work and to help maintain a safe workplace for our employees and customers, after a candidate receives a conditional offer of employment, they will be required to complete pre-employment screening. This includes a criminal background check, drug screening, and for certain roles, a motor vehicle record review.

Screening results are evaluated based on several factors, including the nature and severity of an offense, how much time has passed, the relevance to the position, patterns of repeated offenses, and driving history for roles that require operating a vehicle.

All results are reviewed fairly and in accordance with applicable state and federal laws, including the Fair Credit Reporting Act.

Swire Coca-Cola is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for…

Senior Manager, Category Insights AI agent — frequently asked questions

Does the Consumer Insights Agent agent replace hiring a Senior Manager, Category Insights?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.
How long until the Senior Manager, Category Insights agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.
What can't the Consumer Insights Agent agent do?: Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Senior Manager, Category Insights?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Senior Manager, Category Insights at Swire Coca-Cola, USA, Draper, UT — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Consumer Insights Agent built for your team?

We'll tailor it to Swire Coca-Cola, USA's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

Back to jobs