Does the Consumer Insights Agent agent replace hiring a Senior Manager, Field Marketing (1)?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.

How long until the Senior Manager, Field Marketing (1) agent is live?

About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.

What can't the Consumer Insights Agent agent do?

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Senior Manager, Field Marketing (1)?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Senior Manager, Field Marketing (1) at Kraft Heinz, Illinois, United States — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Consumer Insights Agentdemo

Senior Manager, Field Marketing (1) AI Agent for Kraft Heinz

Keeps the Senior Manager, Field Marketing (1) role moving from day one — and hands a running start to whoever you hire.

An always-on Consumer Insights Agent that covers the Senior Manager, Field Marketing (1) role at Kraft Heinz: it turns Tastewise's consumer, social, and menu intelligence into decision-ready answers on demand — no fielding time, no backlog, no stale data.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

85% fit confidence

Consumer Insights Agent is a Gerento AI agent specified against Kraft Heinz's open Senior Manager, Field Marketing (1) role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Senior Manager, Field Marketing (1) seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Senior Manager, Field Marketing (1) responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Lead Regional and Local Market Activation	Pulls the relevant consumer and market signal on demand and turns it into a sized, sourced answer in seconds.
Identify opportunities to move with speed and agility to activate against real-time and cultural moments in market	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Ensure programs align to broader business priorities while reflecting the needs of the assigned region	Pulls the relevant consumer and market signal on demand and turns it into a sized, sourced answer in seconds.
Identify opportunities to shape more relevant and impactful programs based on market intelligence	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Provide local learnings and recommendations to strengthen future activations and partnership efforts	Pulls the relevant consumer and market signal on demand and turns it into a sized, sourced answer in seconds.
Lead execution of brand extensions and partnership activations across the assigned region	Pulls the relevant consumer and market signal on demand and turns it into a sized, sourced answer in seconds.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies.
Sit in the room to read stakeholder politics and broker a contested decision.
Carry accountability for the recommendation — a person still owns the call.

Sr. Manager, Field Marketing

Position Summary

The Sr. Manager, Field Marketing will be the regional field marketing lead for one of four U.S. regions — Northeast (New York/ New Jersey), Southwest (Los Angeles), Midwest (Chicago), or Southeast (Atlanta/Orlando). This role is responsible for translating national strategy into relevant, impactful regional and local market programs that bring brand extensions and partnerships to life.

This individual will serve as the local market marketing lead for the assigned region, partnering closely with Kraft Heinz Away From Home Brand, Marketing, Sales and equipment teams, as well as internal stakeholders and external customers and operators to deliver strong activation plans with executional excellence. The role requires a balance of strategic thinking, local market insight, creative problem solving, and hands-on execution to help drive business impact in market.

Key Responsibilities

Lead Regional and Local Market Activation

Translate national brand strategy into regional and local market programs including Heinz Verified expansion and activations across key verticals including sports & entertainment, hospitality, and colleges & universities.
Adapt brand extensions and partnership initiatives into locally relevant activations
Identify opportunities to move with speed and agility to activate against real-time and cultural moments in market
Ensure programs align to broader business priorities while reflecting the needs of the assigned region

Bring Forward Local Insights and Trends

Serve as the local market expert for the assigned region, with a strong understanding of emerging trends, competitive activity, and operator insights
Identify opportunities to shape more relevant and impactful programs based on market intelligence
Provide local learnings and recommendations to strengthen future activations and partnership efforts

Bring Brand Extensions and Partnerships to Life

Lead execution of brand extensions and partnership activations across the assigned region
Partner with internal and external stakeholders to deliver programs that are operationally strong and locally relevant
Develop and strengthen relationships with customers and operators to support long-term partnership success
Ensure activations resonate with operators and support strong in-market impact

Deliver Flawless Program Execution

Serve as the key marketing partner to local Sales teams, agencies, customers, and operators
Provide local support to help ensure executional excellence across programs and initiatives
Monitor quality of execution and address issues quickly to keep programs on track
Ensure contractual compliance across programs, partnerships, and market activations

Partner Cross-Functionally

Work closely with Marketing, Sales, and cross-functional teams to align priorities and execute integrated plans
Build strong partnerships that support effective planning, communication, and delivery
Connect field feedback back into broader marketing strategy and planning

Qualifications

Bachelor’s degree in business, marketing, or a related field required; MBA with a marketing focus preferred
5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG Sales, or related commercial roles
Foodservice experience preferred
Strong ability to influence and build credibility at all levels, internally and externally, to align decisions with customer and business needs
Creative mindset with the ability to develop impactful marketing integrations and locally relevant activations
Strong strategic thinking skills, with the ability to develop marketing strategies aligned with business objectives
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners
Proven ability to move with speed and agility, respond to changing market dynamics, and activate against real-time opportunities
Must be able to prioritize with impact, focusing time and resources on the opportunities that matter most
Strong problem-solving and analytical skills, including the ability to interpret trends, insights, and quantitative data to inform decisions
Ability to balance creativity with business needs to deliver relevant, impactful activations
Strong organizational agility, with the ability to navigate formal and informal channels to move work forward and remove roadblocks
Self-starter mentality with a positive, results-oriented approach
Advanced proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
Must be willing and able to travel up to 50% for business, including meetings, site visits, and collaboration sessions with customers

Who Will Succeed In This Role

This role is a strong fit for a marketer who can simplify the complex, move with speed and agility, and translate strategy into action at the market level. The right candidate will bring strong commercial acumen, local market curiosity, a creative mindset, and the ability to work as a team across Sales, agencies, customers, and operators to deliver meaningful business impact.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range

$120,800.00 - $151,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.…

Senior Manager, Field Marketing (1) AI agent — frequently asked questions

Does the Consumer Insights Agent agent replace hiring a Senior Manager, Field Marketing (1)?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.
How long until the Senior Manager, Field Marketing (1) agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.
What can't the Consumer Insights Agent agent do?: Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Senior Manager, Field Marketing (1)?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Senior Manager, Field Marketing (1) at Kraft Heinz, Illinois, United States — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Consumer Insights Agent built for your team?

We'll tailor it to Kraft Heinz's data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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