Does the Brand Strategy Agent agent replace hiring a Senior Manager, Marketing Operations?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.

How long until the Senior Manager, Marketing Operations agent is live?

About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data — and matching the formats your team already works from.

What can't the Brand Strategy Agent agent do?

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Senior Manager, Marketing Operations?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Senior Manager, Marketing Operations at Keurig Dr Pepper Inc., Burlington, MA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Brand Strategy Agentdemo

Senior Manager, Marketing Operations AI Agent for Keurig Dr Pepper Inc.

Keeps the Senior Manager, Marketing Operations role moving from day one — and hands a running start to whoever you hire.

A Brand Strategy Agent covering the Senior Manager, Marketing Operations role at Keurig Dr Pepper Inc.: it keeps brand positioning, campaigns, and messaging anchored to live consumer truth — and turns the always-on data into ready-to-brief direction.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

85% fit confidence

Brand Strategy Agent is a Gerento AI agent specified against Keurig Dr Pepper Inc.'s open Senior Manager, Marketing Operations role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Senior Manager, Marketing Operations seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Senior Manager, Marketing Operations responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Leverage agency acumen to cultivate best-in-class agency partnerships.	Grounds the brand decision in live consumer signal and turns it into a tight, evidence-backed brief.
Lead strategy for optimization of agency ecosystem, including leadership of key agency RFPs and agency transitions.	Grounds the brand decision in live consumer signal and turns it into a tight, evidence-backed brief.
Lead semi-annual agency performance reviews to collect and deliver agency performance feedback and obtain feedback on KDP’s performance to optimize ways of working.	Grounds the brand decision in live consumer signal and turns it into a tight, evidence-backed brief.
Leverage influence to build relationships with internal stakeholders and external partners at executive levels	Auto-compiles the recurring readouts and decks from always-fresh data, so the reporting tax disappears and the team works the decision instead.
Provide thought leadership on optimization of agency fee/production models to maximize value and transparency.	Grounds the brand decision in live consumer signal and turns it into a tight, evidence-backed brief.
Utilize strong industry knowledge and business acumen to define agency deliverables, advise on staffing plans, track performance, and strategically drive efficiencies in fee negotiations.	Grounds the brand decision in live consumer signal and turns it into a tight, evidence-backed brief.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand.
Manage the agency and executive relationships behind a campaign.
Own budget and media-investment commitments.

Job Overview

Senior Manager, Marketing Operations

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

This role is specific to the current Coffee Operating Unit of KDP. Following the recent, successful acquisition of JDE Peet’s in April 2026, the Coffee Operating Unit will become its own independent publicly traded company. For more information on this, please visit keurigdrpepper.com

This individual will report in to the Senior Director, Marketing Operations.

The Senior Manager, Marketing Operations is a highly strategic role that

Owns and manages the operations of the marketing organization and its agency partners to drive consistency in planning and execution;
Streamlines ways of working across the Marketing organization; and
Supports key leadership initiatives.

This position is critical to ensuring the North American marketing organization and our agency ecosystem operates with agility and speed by: Establishing and optimizing both internal and agency ways of working; Defining key performance indicators, measurement criteria and team performance reporting; and Championing a team-first culture.

This role is responsible for Leading agency relationships, scoping, contracting and negotiating at a total brand portfolio level; Cultivating KDP portfolio internal and external creative agency relationships; and Optimizing content and production processes.

The ideal candidate will bring 8+ years of: Progressive marketing and / or agency experience; Strong negotiation skills with a data-driven approach; and a Leadership style that fuses inspiration with a passion for making a difference.

KEY RESPONSIBILITIES

Agency Relationship Management

•

Leverage agency acumen to cultivate best-in-class agency partnerships.
Serve as a key portfolio point of contact for creative, PR, media, technology, and consumer engagement agencies and vendors.
Lead strategy for optimization of agency ecosystem, including leadership of key agency RFPs and agency transitions.
Lead semi-annual agency performance reviews to collect and deliver agency performance feedback and obtain feedback on KDP’s performance to optimize ways of working.
Leverage influence to build relationships with internal stakeholders and external partners at executive levels
Provide thought leadership on optimization of agency fee/production models to maximize value and transparency.

Agency Scope Development, Fee Negotiations and Continuous Improvement

•

In partnership with Brand, Omni, Media and PR teams, define brand-specific agency needs and deliverables to develop portfolio agency scopes.
Utilize strong industry knowledge and business acumen to define agency deliverables, advise on staffing plans, track performance, and strategically drive efficiencies in fee negotiations.
Leverage strong negotiation skills to lead selected agency negotiations and reduce financial risk for KDP
Seek out ways to increase operating efficiencies through strong negotiations, streamlining processes, and elevating standards of success with effective MROI.
Drive improvements in processes and strengthen return on investment through effective post-analysis of all initiatives
Make strategic recommendations to senior management for how to invest money and maximize return

Optimization of Agency Ways of Working & Comms Process

•

Lead ongoing definition and refinement of comms processes and agency ways of working across the portfolio to identify efficiencies and optimizations.
Lead initiatives with in-house and external agency partners to drive consistency in approach, reduce agency burn and/or improve quality of deliverables/outputs.
Develop and maintain exceptional cross-functional relationships to drive collaboration and efficiency across functions.

Measure Success – Track Agency Performance and Audit Utilization

•

Optimize agency performance tracking and reporting process and communication cadence
Lead agency resource utilization tracking, identifying risks and potential areas for efficiency capture and/or cost mitigation.

Executive Influence

•

Influence at executive levels internally and externally to drive strategic agenda and cross-functional alignment
This role closely engages with executive levels in Brand Marketing, Procurement, Legal, Finance, Audit and external agency partners
Must be able to influence through conflict, resolve issues, and push through strong negotiations to deliver return on investment for the company

Strategic Initiatives and Special Projects Leadership

•

Lead portfolio strategic initiatives and special projects as identified by leadership to achieve business objectives.

CHARACTERISTICS OF SUCCESS

PASSION: An infectious spirit and passionate about beverages, our consumers, our brands, our customers, and winning.
OPTIMISTS WITH AN ENTTREPRENEURIAL SPIRIT: Inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.
DRIVE FOR IMPACT: Self-motivated to drive your agenda and competent in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
CHANGE AGENTS: Agile, courageous, and push through conflict for speed to action. Thrives under pressure, takes big risks, delivers solutions, and leads the change.
DATA-DRIVEN DECISION-MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgment and analytics to make bold decisions.
INSPIRATIONAL LEADERS: Inspire others to take action through authentic leadership, passion, and commitment to winning. Practiced at coaching, challenging, and developing others. Great at the “What” and the “How.”

It is unlawful…

Senior Manager, Marketing Operations AI agent — frequently asked questions

Does the Brand Strategy Agent agent replace hiring a Senior Manager, Marketing Operations?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final brand vision and creative taste and agency and executive relationships.
How long until the Senior Manager, Marketing Operations agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data — and matching the formats your team already works from.
What can't the Brand Strategy Agent agent do?: Make the final creative and brand-taste call — it briefs the work, it doesn't decide what's on-brand. Manage the agency and executive relationships behind a campaign. Own budget and media-investment commitments. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Your brand equity & tracking studies, Campaign & media performance data, Menu & occasion trend data, Competitive brand monitoring. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Senior Manager, Marketing Operations?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Senior Manager, Marketing Operations at Keurig Dr Pepper Inc., Burlington, MA — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Brand Strategy Agent built for your team?

We'll tailor it to Keurig Dr Pepper Inc.'s data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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