Does the Consumer Insights Agent agent replace hiring a Vice President, Consumer Market Intelligence?

No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.

What can't the Consumer Insights Agent agent do?

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.

What data does it use?

It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.

What happens when we hire a Vice President, Consumer Market Intelligence?

The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.

Which role is this agent based on?

Vice President, Consumer Market Intelligence at The J.M. Smucker Co., Orrville, OH — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Gerento agent · Consumer Insights Agentdemo

Vice President, Consumer Market Intelligence AI Agent for The J.M. Smucker Co.

Keeps the Vice President, Consumer Market Intelligence role moving from day one — and hands a running start to whoever you hire.

An always-on Consumer Insights Agent that covers the Vice President, Consumer Market Intelligence role at The J.M. Smucker Co.: it turns Tastewise's consumer, social, and menu intelligence into decision-ready answers on demand — no fielding time, no backlog, no stale data.

Live in 11 daysCovers the work 24/7Hands off to your hireYou keep every judgment call

90% fit confidence

Consumer Insights Agent is a Gerento AI agent specified against The J.M. Smucker Co.'s open Vice President, Consumer Market Intelligence role. It goes live in 11 days, works 24/7, and covers 6 of the role's responsibilities — roughly 4.2× the hours of a single 40-hour hire, at about a fifth of what the seat costs. 3 areas stay human, including judgment, relationships and final decisions.

Time to live: 11 days
Coverage: 4.2×
Responsibilities covered: 6
Stays human: 3

Updated 22 July 2026

Filling the gap until you hire — not replacing the person

Open today
The Vice President, Consumer Market Intelligence seat is empty
The work is piling up and the role isn't filled yet.
Live in 11d → through ~4 months of hiring
The agent covers the work, 24/7
It keeps the role moving from day one while you recruit.
Your hire starts
The agent hands off and augments
Your new hire inherits a running start and keeps the agent as leverage.

Coverage from day one — so the work doesn't pile up while you hire. At a fraction of the role's cost.

Always-on coverage for a fraction of what an open senior seat costs you — live in 11 days, working 24/7 while you hire.

Runs at roughly a fifth (~20%) of what the role costs you.

Coverage

4.2×

Always-on vs a single 40-hour hire.

Ramp

11 days

Live and working, not months of onboarding.

Consistency

100%

Same rigor on every task, fully auditable.

Human-in-loop

Judgment calls that stay with your team.

What the agent covers

The role's responsibilities, mapped straight from the job description → how the agent does each.

Vice President, Consumer Market Intelligence responsibilities and how the Gerento agent covers each
Responsibility in the role	How the agent covers it
Develop and implement a comprehensive commercial analytics vision aligned with corporate objectives.	Generates and pressure-tests product concepts against live demand signals, ranking the pipeline by predicted consumer pull and whitespace fit.
Leads the Commercial Analytics & Insights COE, overseeing quantitative and qualitative analysis of data to answer the most complex marketing and sales business questions – enterprise wide & specific to our SBAs.	Synthesizes billions of consumer conversations and search signals into decision-ready insight on demand — answering the 'who' and 'why' in seconds instead of waiting weeks on a study.
Develop processes and practices to identify & prioritize deliverables for commercial analytics team.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Drive a data-centric culture across commercial functions and influence strategic decisions at the executive level.	Pulls the relevant consumer and market signal on demand and turns it into a sized, sourced answer in seconds.
Leads teams that develop strategies to capture and interpret consumer behavior, market trends, and competitive intelligence.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.
Partner with Marketing, Innovation, and Category Leadership teams to translate insights into actionable growth opportunities.	Continuously scans Tastewise's consumer, social, and menu data to surface emerging trends and whitespace in real time — flagging the opportunity the moment it moves, not a quarter later.

What the agent can't do — you still need a person for this

We're filling the gap until you hire, not replacing the role. Here's where a human is essential.

Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies.
Sit in the room to read stakeholder politics and broker a contested decision.
Carry accountability for the recommendation — a person still owns the call.

Your Opportunity as the Vice President, Consumer Market Intelligence

You will lead the Enterprise Team responsible for leveraging advanced analytics and insights to shape business strategies, guide brand growth, and influence product innovation, pricing, media investments, and go-to-market execution. This role oversees Market & Sales Intelligence, Business Intelligence & Reporting, Insights and Advanced RGM and builds high performing teams that understand the business and can connect consumer & customer data to provide strategic consult to commercial leaders to inform decision-making and drive business performance through storytelling, neutrality, harmonization and thoroughness – utilizing advance analytics and data science.

Location: Orrville, OH (Close proximity to Cleveland/Akron)

Reports to: Chief Marketing Officer

Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

Strategic Leadership

In this role you will

Develop and implement a comprehensive commercial analytics vision aligned with corporate objectives. This includes determining what analysis is conducted in-house and where to engage third party providers.
Leads the Commercial Analytics & Insights COE, overseeing quantitative and qualitative analysis of data to answer the most complex marketing and sales business questions – enterprise wide & specific to our SBAs.
Develop processes and practices to identify & prioritize deliverables for commercial analytics team.
Drive a data-centric culture across commercial functions and influence strategic decisions at the executive level.

Consumer & Market Insights

Leads teams that develop strategies to capture and interpret consumer behavior, market trends, and competitive intelligence.
Partner with Marketing, Innovation, and Category Leadership teams to translate insights into actionable growth opportunities.

Commercial Analytics & Market Intelligence

Oversee advanced analytics initiatives, including predictive modeling, market mix modeling, and demand forecasting.
Translate complex data into actionable insights for pricing, trade optimization, and marketing ROI.
Leverage syndicated data (Nielsen, IRI), POS data, and consumer research to inform strategic decisions.
Anticipate market trends and competitive dynamics to guide portfolio strategy.
Partner with Sales & Marketing to deliver insights that improve revenue growth and operational efficiency.
Monitor KPIs and performance dashboards to track commercial effectiveness.

Technology & Data Strategy

Oversees the data strategy for the Commercial organization. Partners with IS to ensure that tools are in place to facilitate the data needs of the organization.
Ensure robust data architecture and governance for scalable analytics solutions.
Lead adoption of BI tools (Power BI, Tableau) and advanced analytics platforms.
Lead Data Strategy for commercial team; monitoring data set purchase

Team Leadership

Build and mentor a best-in-class analytics team.
Foster innovation and continuous learning within the analytics organization.
Oversight to training programs to build analytical skills around the Sales and Marketing teams.
Provide mentorship & support to data scientists & other analytical resources

Minimum Requirements

What we are looking for

Bachelor's Degree
15+ years in analytics leadership roles, with at least 7 years in senior leadership within CPG or retail
Proven track record of driving commercial strategy through analytics
Proven track record of leading large teams and managing complex data ecosystems
Proven experience in leading cross-functional analytics teams, including integrating sales and marketing analytics across business units
Proven experience building advanced analytics teams that deliver the need of today while pragmatically building for the future.
Ability to prioritize needs & drive focus amid competing priorities
Deep expertise in marketing and sales analytics, with a focus on performance measurement, ROI tracking, and data-driven decision-making in a CPG context
Strong knowledge of advanced data science techniques, such as predictive modeling, Market Mix Modeling, attribution modeling, and channel performance analysis
Proficiency in revenue growth management (RGM) analytics, including pricing, promotions, and demand forecasting optimization
Experience in developing and integrating BI dashboards and self-service tools for large commercial teams
Analytically driven and detail-oriented, with the ability to translate complex data into concrete, actionable insights for sales and marketing teams
Strong business acumen with ability to influence senior leadership
Excellent communication and storytelling skills to translate data into actionable strategies
Strategic thinker, focused on driving growth through data-driven decision-making and resource optimization
Collaborative and communicative, able to work across commercial functions and with IT teams to build seamless analytics capabilities

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

Stay connected with us on LinkedIn®

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.

Vice President, Consumer Market Intelligence AI agent — frequently asked questions

Does the Consumer Insights Agent agent replace hiring a Vice President, Consumer Market Intelligence?: No. It covers the recurring reporting, tracking and coordination of the role so the work does not stop while the seat is open, then works alongside the person you hire. 3 areas stay with your team, including final strategic interpretation and go / no-go calls and sensitive stakeholder and agency relationships.
How long until the Vice President, Consumer Market Intelligence agent is live?: About 11 days from access to first output. Most of that is connecting the data sources it reads — Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data — and matching the formats your team already works from.
What can't the Consumer Insights Agent agent do?: Field net-new primary research itself — it reasons over existing signal, it doesn't recruit, moderate, or run live studies. Sit in the room to read stakeholder politics and broker a contested decision. Carry accountability for the recommendation — a person still owns the call. These are the reasons the role still gets filled.
What data does it use?: It reads Tastewise consumer & social intelligence, Menu & foodservice trend data, Your brand, sales & loyalty data, Syndicated / retail measurement exports, Survey & panel platforms. Access is read-only — the agent does not write to source systems or hold approval authority.
What happens when we hire a Vice President, Consumer Market Intelligence?: The agent hands over a running system — live reporting, current trackers and full history — and stays on as leverage for the new hire rather than being switched off.
Which role is this agent based on?: Vice President, Consumer Market Intelligence at The J.M. Smucker Co., Orrville, OH — a live posting on the Gerento job board. The agent specification is generated from that job description, so the responsibilities it covers are the ones the role actually lists.

Want Consumer Insights Agent built for your team?

We'll tailor it to The J.M. Smucker Co.'s data, brands, and workflows — and show you a working version.

Illustrative concept generated from a public job posting. The agent covers the role's data, research, and reporting work from day one — filling the gap while you hire and then working alongside the person you bring in. It is not a replacement: people keep judgment, relationships, final decisions, and everything in “what it can't do.” Cost comparisons are illustrative estimates.

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